Sales: $120 million
Sales: $120 million (estimated).
Key Personnel: Buddy Bell, chairman and chief executive officer.
Major Products: Color cosmetics including Bonne Bell and Lip Smackers.
Comments: Privately-held Bonne Bell has been churning outcosmetics for more than 80 years. It is still controlled by the Bell family.
At the end of 2008, the company redesigned its wesbsite, making it much more pre-teen and teen-friendly. Key to the re-launch was incorporation of a new lifestyle site, www.lipsmackerlounge.com, which was designed to be a teen destination incorporating celebrity news, music downloads, movie buzz, book sections, quizzes, polls, avatars and more.