07.07.09
Physician’s Formula
Azusa, CA
626.334.3395
www.physiciansformula.com
Sales: $114 million
Sales: $114 million. Net loss: $19.7 million.
Key Personnel: Ingrid Jackel, chief executive officer and chairwoman; Jeff Rogers, president; Jeff M. Berry, interim chief financial officer.
Major Products: Skin care and color cosmetics marketed under such brand names as Physician’s Formula, Magic Mosaic, Organic Wear, Mineral Wear, Bronze Booster, Line Erase Rx, Plump Potion, Conceal Rx.
New Products: Organic Wear mascara.
Comments: Sales rose 2% last year, but the company posted a net loss of $19.7 million, compared to net income of $8.7 million the previous year.
According to Ingrid Jackel, chairwoman and chief executive officer, Physician’s Formula increased its share of the masstige market with an 8.1% share, or a 7% increase in dollar sales last year.
For the first quarter of 2009, sales plunged more than 50% to $20.2 million. The company reported a net loss of $1.7 million, compared to net income of $5 million in 2008.
In May, Joseph Jaeger resigned as chief financial officer. When he was replaced by Jeff M. Berry, NASDAQ threatened to delist the company for running afoul of independent director requirements.