Sales: $2.9 billion
Key Personnel: Sadayoshi Fujishige, president and chief executive officer.
Major Products: Oral care, skin care, beauty products toiletries, fabric care, home care and household cleaners.
New Products: Top Kaori Tsuzuku (long lasting fragrance) laundry detergent, Charmy Awa no Chikara antibacterial dishwashing detergent, Charmy Crysta Powder dishwasher detergent, Ban Fragrant deodorants, Pro Tec Style deodorant mist, Top Clear Liquid laundry detergent, Dentor Systema Sonic Assist toothbrush.
Comments: In 2008, sales of household products fell 2.9% to $1.5 billion while revenues from Lion’s personal care business—which includes oral care, toiletries and beauty products—rose 0.7% to $1.3 billion. Corporate sales were $3.2 billion.