Sales: $2.5 billion
Key Personnel: Yves Rocher, president; Bris Rocher, chief executive officer and vice chairman of the board of directors; Stéphane Bianch, chief executive officer, Yves Rocher Group.
Major Products: Skin care, cosmetics and fine fragrances marketed under the brand names of Yves Rocher, Dr. Pierre Ricaud, Stanhome, Kiotis, Daniel Jouvance.
New Products: Couleurs Nature, Plaisirs Nature.
Comments: Yves Rocher recorded sales of $2.5 billion for cosmetics, toiletries and home care products, with corporate sales of $2.9 billion. The firm has unveiled a new visual brand identity, including a new logo, new graphics and the arrival of the Atelier of Botanical Beauty, a new store concept. Before the end of 2013, all of the company’s 1,600 stores will be transformed into Ateliers, which represents an investment of more than $315 million.
Despite the economic downturn, company executives insist that now, more than ever, is the time to launch the new visual identity, to reaffirm the company’s values and the richness of the brand as well as clearly communicate the aspects that make the brand unique.
What’s in Yves Rocher’s product pipeline? The company is rolling out Couleurs Nature, a line products—including color cosmetics and foundations—formulated with botanicals and natural ingredients such as argan oil, shea butter and bamboo silica extract.
In October, Yves Rocher will launch a limited edition Arnica Essentiel Daily Moisturizing Hand Cream (a best seller in North America), to raise funds for the “Look Good...Feel Better” program. For each 75ml tube ($5) purchased, Yves Rocher will donate $2 to the program.