Sales: $1 billion
$1 billion. Net loss: $6.2 million for the year ended June 30, 2009.
E. Scott Beattie, chairman, president and chief executive officer; Stephen J. Smith, executive vice president and chief financial officer; L. Hoy Heise, executive vice president, chief information officer; Michael H. Lombardi, executive vice president, package design and innovation; Oscar E. Marina, executive vice president, general counsel and secretary; Elizabeth Park, executive vice president, global marketing and general manager, Elizabeth Arden U.S.; Ronald L. Rolleston, executive vice president, global fragrance marketing; Joel B. Ronkin, executive vice president and general manager, North America fragrances
Elizabeth Arden skin care, color and fragrance products; Prevage anti-aging treatments; Elizabeth Taylor, Mariah Carey, Britney Spears, Hilary Duff, and Usher celebrity fragrances; Juicy Couture, Alberta Ferretti, Alfred Sung, Badgley Mischka, Bob Mackie, Gant, Geoffrey Beene, Liz Claiborne, Halston, Kate Spade New York, Lucky Brand, Nanette Lepore and Rocawear designer fragrances; and Curve, Giorgio Beverly Hills and PS Fine Cologne lifestyle fragrances
Fragrances—Kate Spade New York, John Varvatos (licensing agreement), Violet Eyes Elizabeth Taylor, Forever Mariah Carey, Britney Spears Circus Fantasy, Couture Couture by Juicy Couture; Skin care—Prevage Face Advanced Anti-Aging Serum,
Ceramide Plump Perfect Ultra Lift and Firm Moisture Cream SPF 30, Intervene Stress Recovery Set; Makeup—Pure Finish Mineral Bronzing Powder, Ceramide Cream Blush, Ceramide Plump Perfect Lipstick, Ceramide Skin Soothing Concealer, High Shine Lipgloss
Last year was a “challenging year” financially, according to E. Scott Beattie, company chairman, president and chief executive officer, but the company is hoping to turn things around with its centennial celebration in 2010.
Net sales for the year fell 6.2% to just over $1 billion. Still, Beattie insisted that much was accomplished during the year.
“ Our global efficiency re-engineering initiative allowed us to improve gross margins, reduce inventories by $90 million year over year and generate cash flow from operations of $37 million,” he said.
Beattie also insisted that brand innovation remained strong. He pointed out that Pretty Elizabeth Arden was the No. 2 woman’s fragrance launch through June 2009 in the U.S. and is doing well internationally. Furthermore, Viva la Juicy was the No. 1 U.S. launch last fall and contributed to the continued global expansion and success of the Juicy Couture fragrance franchise.
These launches proved fruitful, as third quarter 2010 net sales, which ended March 31, rose 6.7% to $217 million. For the nine months ended March 31, the company reported a 2.1% gain in net sales to $875.5 million.
The company recently announced two new partnerships in its fragrance department with a fashionable twist. In March, Elizabeth Arden entered into an exclusive long-term global licensing agreement with Kate Spade New York. A debut fragrance is planned to launch in the fall of 2010. In April, the company also entered into an exclusive global licensing agreement for John Varvatos men’s and women's fragrances—previously owned by Shiseido. The products are currently sold primarily in U.S. prestige department stores and in select markets internationally.