Sales: $455 million
Eric Chen, chief executive officer; Bill George, president, chief operating officer; Julie Hsu, chief financial officer; Shawn Haynes, senior vice president, sales
Cosmetics brands including Wet ‘n’ Wild, Black Radiance, Tropez, The Color Institute, The Color Workshop, The Spa Workshop, Disney’s Princess, High School Musical, ck Calvin Klein Beauty
New Color Icon SKUs from Markwins.
Wet ‘n’ Wild Color Icon eyeshadow single, eyeshadow trio, eyeshadow palette, blusher, bronzer; Wet ‘n’ Wild Megalast lip color, nail color; Megalength mascara; Megaplump waterproof mascara. Limited edition pre-packs will be introduced through the year to support and cross promote the Color Icon and Megalast franchises
It’s been a year of innovations at Markwins, especially with the Wet ‘n’ Wild brand. More than 70 new Wet ‘n’ Wild eye, lip, face and nail items were launched this spring in sleek, modern packaging with new advanced formulas, according to Shawn Haynes, senior vice president, sales. Along with the product changes, Wet ‘n’ Wild also unveiled a brand-new tagline, “Glamorous everyday. Fabulous everyway;” it also tapped the “green” marketplace with a natural lip shimmer and mineral foundation.
In personnel news, Markwins International promoted Göran Agardh to general manager and director of sales and marketing for Markwins Beauty Products Europe. The company also bulked up its innovation team with the appointment of two award-winning product designers, Ed Mancia and Grace Tsai.