07.13.10
North Hollywood, CA
818.759.2400
www.opi.com
Sales: $200 million
Sales:
$200 million (estimated), with retail sales estimated near $500 million
Key Personnel:
George Schaeffer, president and chief executive officer; Suzi Weiss-Fischmann, executive vice president and artistic director; Eric Schwartz, chief operating officer and general counsel; William Halfacre, executive vice president, sales and marketing.
Major Products:
Nail lacquers as well as hand and nail treatments
New Products:
Alice in Wonderland and Shrek Collections
Comments:
In 1981, Hungarian emigrant George Schaeffer purchased a dental supply business called Odontorium Products Inc. In 1989, that company started marketing nail lacquers, changing the world of polish forever by taking a colorful, quirky and fashion-forward approach.
In its most recently completed fiscal year, sales rose 6% with retail sales topping $500 million. But OPI isn’t about the numbers, so to speak. As fans will attest, OPI’s product names are as fun as its hues (think I’m Not Really a Waitress, Holy Pink Pagoda or Ogre-The-Top-Blue, a shade from its new Shrek range).
“Before we came along, nail polish was just a number,” said Suzi Weiss-Fischmann, executive vice president and artistic director, who names each and every color.
818.759.2400
www.opi.com
Sales: $200 million
Sales:
$200 million (estimated), with retail sales estimated near $500 million
Key Personnel:
George Schaeffer, president and chief executive officer; Suzi Weiss-Fischmann, executive vice president and artistic director; Eric Schwartz, chief operating officer and general counsel; William Halfacre, executive vice president, sales and marketing.
Major Products:
Nail lacquers as well as hand and nail treatments
New Products:
Alice in Wonderland and Shrek Collections
Comments:
In 1981, Hungarian emigrant George Schaeffer purchased a dental supply business called Odontorium Products Inc. In 1989, that company started marketing nail lacquers, changing the world of polish forever by taking a colorful, quirky and fashion-forward approach.
In its most recently completed fiscal year, sales rose 6% with retail sales topping $500 million. But OPI isn’t about the numbers, so to speak. As fans will attest, OPI’s product names are as fun as its hues (think I’m Not Really a Waitress, Holy Pink Pagoda or Ogre-The-Top-Blue, a shade from its new Shrek range).
“Before we came along, nail polish was just a number,” said Suzi Weiss-Fischmann, executive vice president and artistic director, who names each and every color.
Looking for more about OPI?
See A Polished Act, online at www.happi.com.
See A Polished Act, online at www.happi.com.