New York, NY
212.479.4300
Website: www.coty.com
Sales: $3.5 billion

Sales:
$3.5 billion for the year ended June 30, 2009.

Key Personnel:
Bernd Beetz, chief executive officer; Peter Harf, chairman, Coty Inc.; Sergio Pedreiro, chief financial officer; Michele Scannavini, president, Coty Prestige; Renato Semerari, president Coty Beauty; Darryl McCall, executive vice president, operations, Coty Inc.; Jules Kaufman, senior vice president, general counsel, board secretary; Géraud-Marie Lacassagne, senior vice president, human resources

Major Products:
Prestige—Baby Phat, Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Home Skin Lab, Jennifer Lopez, Jette Joop, Jil Sander, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renée Fleming, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop. Coty Beauty—Adidas, Astor, Beyoncé Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, Guess, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Pierre Cardin, Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw and Tonino Lamborghini

Snow Bunnies is the newest incarnation of the successful Harajuku Lovers fragrance collection.

New Products:
Coty Prestige—Eternity Aqua by Calvin Klein, ckFree by Calvin Klein, Euphoria eau de toilette by Calvin Klein, Lola by Marc Jacobs, Eau de Fleurs by Chloé, Baby Phat Dare Me, SJP NYC; CotyBeauty—Halle by Halle Berry, Beyoncé Heat, Pure Orchid by Halle Berry, Celine Dion Chic, Faith Hill Parfums, McGraw by Tim McGraw Southern Blend, Jovan Satisfaction, Nautica Oceans, Kylie Minogue Couture, Beckham Signature Story, David Beckham Pure Instinct, Hot Water by Davidoff, Balenciaga Paris by Balenciaga, Vintage by Kate Moss, Sunshine Cuties Travel Fragrance by Harajuku Lovers, Snow Bunnies by Harajuku Lovers

Comments:
Every category in the beauty industry was hit hard by the recession, but fine fragrance was hit particularly hard. No wonder then that Coty’s sales plunged last year, falling from $4 billion in fiscal 2008.

By category, fragrance accounted for 59% of sales, followed by color cosmetics (22%) and skin, sun and personal care (19%).

While sales have tumbled, that hasn’t stopped Coty from rolling out new products. Since January 2009, Coty Inc. has launched more than a dozen new fragrance, skin care and color products to the market, and announced five new partnerships with well-known celebrities, designers and lifestyle brands.

Those partnerships have already yielded several new products with more on the way. For example, a deal struck with Beyoncé Knowles in September 2009 led to the introduction of Heat in early 2010 in North and South America with subsequent plans to launch in Europe and key markets throughout the world later this year. In other moves, Bottega Veneta and Coty formed an exclusive partnership to create, develop and distribute a line of fragrances, which will be Bottega Veneta’s first fragrance collection. Coty also entered into a license agreement with global lifestyle brand, Guess?, Inc. to develop and market new fragrance lines. As part of the new partnership, Coty is distributing existing Guess fragrances.

The Marc Jacobs franchise was expanded with the addition of Lola.

In other news, in March, Coty signed Alejandra Ramos, Solange Knowles and Zooey Deschanel as Rimmel ambassadors. The three will team up with Kate Moss, Georgia May Jagger and Coco Rocha as the “aspirational ambassadors” of Rimmel London.

Finally, in honor of the Coty-DKMS Linked Against Leukemia partnership, Coty helped to raise a record $1.8 million dollars to support the DKMS 4th Annual Gala held on April 29 at Cipriani 42nd Street in New York City. The money will help register more than 19,000 bone marrow donors and work to save lives worldwide. Coty is the sole corporate sponsor of DKMS Americas.