Sales: $2.1 billion
Alessandro Carlucci, chief executive officer
Cosmetics, skin care, fragrances, hair care, bath/body products sold under the brands Chronos, Kaiak, Ekos, Mamãe e Bebê, Tododia Inverno and Natura Ekos soaps
Fragrances—Amó, Kaiak Pulso, Natura Paz e Humor and Natura Águas Lavanda; Bath/body—Tododia Verão, Tododia Todanoite moisturizing cream and body scrub, Naturé shampoo and conditioner for fast drying. Also, Frutífera, a line of teas.
Natura is the largest Brazilian manufacturer of cosmetics, toiletries and beauty. It holds 22.1% of the Brazilian market, up from 21.4% in 2008. The company also operates in Argentina, Chile, Colombia, Peru and México. Elsewhere, in Bolivia, Guatemala, Honduras and El Salvador, the company works with local distributors. Natura has 6,200 direct employees and more than one million sales representatives. According to the company, Natura products are now in 23.5 million homes around the world—up from 20 million the previous year.
In April, Natura celebrated five years of operations in France. First, Natura opened a space at Carrefour in Paris. A year later, Natura introduced its direct sales force. It currently has more than 1,700 consultants in France, and approximately 70% are French. The rapid expansion even surprised Natura, as the direct sales model is not popular in Europe.