Sales: $1.5 billion (estimated)
Alain Wertheimer, chairman; Maureen Chiquet, global chief executive officer; Francoise Montenay, president; John Galantic, president and chief operating officer, U.S.; Andrea d’Avack, president, Chanel Fragrance and Beauté
Skin care, cosmetics and fragrances. Women’s scents include Chanel No. 5, No. 19, Coco, Coco Mademoiselle, Chance, Chance eau Fraîche, Chance eau Tendre, Cristalle, Allure, Allure Sensuelle and Les Grands Extraits; Men’s scents include Allure Homme, Allure Homme Sport and Allure Homme Édition, Blanche, Égoiste,Platinum Égoiste and Pour Monsieur Antaeus
Ultra Correction eye lift cream, Les Trompe L’Oeil de Chanel temporary tattoos. To be lauched: Bleu de Chanel
This year, Chanel No. 5 celebrates its 90th anniversary, but age hasn’t had any negative effect on the fragrance and it remains the best-selling scent in the world.
In fact, the company maintains that every 30 seconds, a bottle of Chanel No. 5 is sold somewhere in the world. Ernest Beaux created the juice, the world’s first floral-aldehyde. In a nod to environmentalism and consumer spending patterns, Chanel now offers a refillable EDT of No. 5.
Bleu de Chanel Makes its Debut
For guys, look for a new men’s scent this fall. Bleu de Chanel will be its first major male fragrance since 2004’s Allure Homme Sport and its first men’s masterbrand since 1990’s Egoïste. Academy Award-winning director Martin Scorcese directed the advertising spot.
Company executives predict the woody aromatic (Chanel’s first) will be one of the top three men’s scents in the U.S. in the fourth quarter and will enter the top five globally in 2011. Bleu de Chanel will be sold in approximately 2,000 department and specialty stores in the U.S., according to industry sources.