07.30.10
France
www.lvmh.com
Sales: $3.8 billion
Key Personnel:
Bernard Arnault, chairman and chief executive officer; Pierre Godé, vice chairman; Antonio Belloni, group managing director; Nicolas Bazire, development and acquisitions
Major Products:
Fragrances, cosmetics and skin care products sold under such brand names as Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Make Up For Ever and Benefit
New Products:
Fragrances—Idylle, Ange ou Démon Le Secret, FlowerbyKenzo Essentielle, Fahrenheit Absolute, Crescent Row, Magnolia Nobile, Aire Loco, Play for Men; Skin care—Instant Rescue Eye Treatment, XP Nuit, Le Soin Noir anti-aging cream; Cosmetics—Rouge G lipstick, Phenomen’Eyes mascara, Hello Flawless foundation
Comments:
Fragrance and cosmetics sales may have fallen 4.4% last year, but LVMH increased profit and market share during the downturn. By region, Europe (excluding France) accounted for 39% of sales, followed by France, 17%; Asia (excluding Japan), 16%; other, 13%; U.S., 8% and Japan, 7%. By category, perfumes represented 53% of sales, followed by cosmetics, 28% and skin care products, 19%.
LVMH management isn’t waiting for the economic uncertainty to end to boost sales and market share. Each brand has a specific objective to achieve going forward. For example, Parfums Christian Dior will concentrate its efforts on its priority markets and the development of its exceptional image. The launch of Capture Totale One Essential serum is expected to provide a lift.
Guerlain will continue to expand, primarily in France and China. It will build on its luxury image and support core products such as Shalimar and the new Idylle perfume.
Parfums Givenchy is focused on developing the Play line and the upcoming launch of a new anti-aging product.
Kenzo celebrates its 10th anniversary this year with new communication tools and advertisements.
Make Up For Ever will drive growth via HD and Aqua, as well as the launch of new lipgloss and lipstick products.
For the first quarter of 2010, corporate sales rose 11% to $6.1 billion. Perfume and cosmetic sales increased 11% to $1 billion. Sales were helped along by the popularity of Fahrenheit and Miss Dior Chérie fragrances, Capture Totale One Essential skin care and DiorShow Extase mascara.
Last month, LVMH announced it had acquired a 70% stake in Sack’s, the leading online retailer of fragrances, cosmetics and toiletries and one of the leading companies in the whole specialty beauty distribution sector in Brazil. The move marks Sephora’s entry into the Brazilian perfumes and cosmetics market, one of the largest and fastest-growing beauty markets worldwide.
Founded in 2000, Sack’s carries more than 270 brands and its client portfolio comprises more than 830,000 customers. Sack’s is one of the top-three most frequently accessed pure-play e-commerce sites in Brazil, with four million unique visitors each month, according to LVMH.
www.lvmh.com
Sales: $3.8 billion
Key Personnel:
Bernard Arnault, chairman and chief executive officer; Pierre Godé, vice chairman; Antonio Belloni, group managing director; Nicolas Bazire, development and acquisitions
Major Products:
Fragrances, cosmetics and skin care products sold under such brand names as Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Make Up For Ever and Benefit
New Products:
Fragrances—Idylle, Ange ou Démon Le Secret, FlowerbyKenzo Essentielle, Fahrenheit Absolute, Crescent Row, Magnolia Nobile, Aire Loco, Play for Men; Skin care—Instant Rescue Eye Treatment, XP Nuit, Le Soin Noir anti-aging cream; Cosmetics—Rouge G lipstick, Phenomen’Eyes mascara, Hello Flawless foundation
Comments:
Fragrance and cosmetics sales may have fallen 4.4% last year, but LVMH increased profit and market share during the downturn. By region, Europe (excluding France) accounted for 39% of sales, followed by France, 17%; Asia (excluding Japan), 16%; other, 13%; U.S., 8% and Japan, 7%. By category, perfumes represented 53% of sales, followed by cosmetics, 28% and skin care products, 19%.
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Fast Fact: Bernard Arnault, the founder, chairman and chief executive officer of LVMH, is the richest man in France. A 55% jump in his net worth last year put his fortune at $28.6 billion, according to Challenges, a business magazine. |
Guerlain will continue to expand, primarily in France and China. It will build on its luxury image and support core products such as Shalimar and the new Idylle perfume.
Parfums Givenchy is focused on developing the Play line and the upcoming launch of a new anti-aging product.
Kenzo celebrates its 10th anniversary this year with new communication tools and advertisements.
Make Up For Ever will drive growth via HD and Aqua, as well as the launch of new lipgloss and lipstick products.
For the first quarter of 2010, corporate sales rose 11% to $6.1 billion. Perfume and cosmetic sales increased 11% to $1 billion. Sales were helped along by the popularity of Fahrenheit and Miss Dior Chérie fragrances, Capture Totale One Essential skin care and DiorShow Extase mascara.
Last month, LVMH announced it had acquired a 70% stake in Sack’s, the leading online retailer of fragrances, cosmetics and toiletries and one of the leading companies in the whole specialty beauty distribution sector in Brazil. The move marks Sephora’s entry into the Brazilian perfumes and cosmetics market, one of the largest and fastest-growing beauty markets worldwide.
Founded in 2000, Sack’s carries more than 270 brands and its client portfolio comprises more than 830,000 customers. Sack’s is one of the top-three most frequently accessed pure-play e-commerce sites in Brazil, with four million unique visitors each month, according to LVMH.
