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    Top Companies Report

    The International Top 30 Report

    It's Been a Wild Ride And It May Get Wilder

    Tom Branna, VP/Editorial Director07.30.10
    Consumer packaged goods companies such as Unilever, L’Oréal, Shiseido and Kao weathered a rough start to 2009, before settling in and posting good results for the second half of the year. Things got off to a strong start in 2010 too, as consumers appeared to regain their appetite for makeup, laundry detergents and even hard surface cleaners.

    But as the year passed the halfway mark, it appears as if a lot of question marks are weighing heavily on economists’ and consumers’ minds. For example, massive sovereign debt woes in Portugal, Italy, Ireland, Greece and Spain have sent gyrations throughout the global economy. Meanwhile, anemic consumer spending in the U.S. has many observers wondering if the tepid economic recovery has staying power. Of course, most leaders in the household and personal products industry are quick to point out that innovative products can propel sales forward in even the choppiest economic waters. To find out more about their innovative products, sales results and in many cases, plans for 2010 and beyond, be sure to read The International Top 30 on the following pages.

    Now in its 20th year, The International Top 30 provides a snapshot of the leading household and personal products companies with global headquarters outside the U.S. As in years past, Unilever leads the way with household and personal product sales in excess of $26 billion. Rounding out the top five are L’Oréal, Reckitt Benckiser, Henkel and Kao.

    Companies are ranked according to sales of household, personal care and beauty products for their most recently concluded fiscal year. Sales are translated from local currency to U.S. dollars using an average exchange rate for the fiscal year reported. For privately held firms, sales are estimated via a variety of industry sources. Of course, if you are looking for results for U.S.-based companies, be sure to read The Top 50, which is available online at Happi.com.

    As always, we hope you enjoy this edition of The International Top 30, and we welcome your comments and suggestions for new companies on our list.

    tomb@rodpub.com

    The International Top 30

    1. Unilever
    United Kingdom • $26.2 billion


    2. L’Oréal
    France • $24.3 billion


    3. Reckitt Benckiser
    United Kingdom • $12.1 billion


    4. Henkel
    Germany • $9.9 billion


    5. Kao
    Japan • $8.8 billion


    6. Beiersdorf
    Germany • $6.9 billion


    7. Shiseido
    Japan • $6.8 billion


    8. LVMH
    France • $3.8 billion


    9. GlaxoSmithKline
    United Kingdom • $2.7 billion


    9. Lion
    Japan • $2.7 billion


    9. Yves Rocher
    France • $2.7 billion


    12. Natura
    Brazil • $2.1 billion


    13. Kosé
    Japan • $1.8 billion


    13. Oriflame
    Sweden • $1.8 billion


    15. Chanel
    France • $1.5 billion­­­


    16. Clarins
    France • $1.4 billion


    17. Amore Pacific
    South Korea • $1.3 billion


    17. Puig
    Spain • $1.3 billion


    19. LG
    South Korea • $1.2 billion


    20. Pierre Fabre
    France • $1.1 billion


    21. Pola
    Japan • $1 billion


    22. PZ Cussons
    United Kingdom • $963 million


    23. Bolton Group
    The Netherlands • $900 million

    ­
    24. Sunstar
    Switzerland • $753 million


    25. Lornamead
    United Kingdom • $696 million


    26. Menard
    Japan • $642 million


    27. Mandom
    Japan • $585 million


    28. Fancl
    Japan • $512 million


    29. Sisley
    France • $500 million


    30. Colomer
    Spain • $420 million
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      The Top 50

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      16. Guthy-Renker

      El Segundo, CA www.guthy-renker.com Sales: $1.8 billion (estimated) for beauty products. Key Personnel: Greg Renker, founding principal and co-chairman; Bill Guthy, founding principal and co-chairman; Benet Van De Blunt, chief executive office…
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      50. Herbalife

      50. Herbalife

      Los Angeles, CA www.herbalife.com Sales: $107 million for personal care products. Corporate sales: $4.5 billion. Key Personnel: Richard P. Goudis, chief executive officer; Des Walsh, president; John Desimone, chief financial officer; Dr. Jo…
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      49. Farouk Systems

      49. Farouk Systems

      Houston, TX www.farouk.com Sales: $140 million (estimated). Key Personnel: Dr. Farouk Shami, chairman and founder; Lisa Marie Garcia, president of innovation. Major Products: CHI, BioSilk and Esquire. New Products: Esquire Ultimate Men&r…
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      48. Atlantic Coast Brands

      48. Atlantic Coast Brands

      Jersey City, NJ www.atlanticcoastbrands.com Sales: $160 million (estimated). Key Personnel:  Thomas Shipley and Andrew Surwilo, co-founders and chief executive officers; John Ende, chief financial officer; Darek Hrynkiewicz, chief of oper…
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      47. Spartan Chemical

      47. Spartan Chemical

      Maumee, OH www.spartanchemical.com Sales: $190 million. Key Personnel: Stephen H. Swigart, chairman; John Swigart, president; Jim Lenardson, executive vice president; Scott Libbe, chief financial officer; Justin Black, treasurer; Greg Ford, vi…
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      46. Hain Celestial

      46. Hain Celestial

      Lake Success, NY www.hain.com/brands/ Sales: $200 million (estimated). Key Personnel: Irwin D. Simon, founder, president, CEO and chairman of the board; Pasquale Conte, executive vice president and CFO, John Carroll, executive vice president,…
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      45. Helen of Troy

      45. Helen of Troy

      El Paso, TX www.hotus.com Sales: $219 million (estimated) for personal care products. Total beauty segment sales: $356.8 million. Corporate sales: $1.5 billion. Key Personnel: Julien R. Mininberg, chief executive officer; Brian Grass, chief…
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      44. Too Faced

      44. Too Faced

      Irvine, CA www.toofaced.com Sales: $220 million. Key Personnel: Jerrod Blandino, co-founder and chief creative officer; Jeremy Johnson, co-founder and chief executive officer; Eric Hohl, president. Major Products: Prestige color cosmetics.…
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      42. Sundial Brands

      42. Sundial Brands

      Amityville, NY www.sundialbrands.com Sales: $225 million (estimated). Key Personnel: Richelieu Dennis, founder and chief executive officer; Richelyna Hall, chief innovation officer and head of R&D. Major Products:  SheaMoisture, Nu…
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      42. Seventh Generation

      42. Seventh Generation

      Burlington, VT www.seventhgeneration.com Sales: $225 million. Key Personnel: John Replogle, chief executive officer. Major Products: Household and personal care products. Comments: This marks Seventh Generation’s final appearance i…
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      41. e.l.f. Beauty, Inc.

      41. e.l.f. Beauty, Inc.

      Oakland, CA elfcosmetics.com Sales: $229 million. Key Personnel: Tarang Amin, chairman and chief executive officer; John Bailey, president and chief financial officer. Major Products: e.l.f. Beauty Shield, first-to-mass skin care line desig…
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      39. PDC Brands

      39. PDC Brands

      Stamford, CT www.pdcbeauty.com Sales: $258 million (estimated). Key Personnel: James Stammer, chief executive officer. Major Products: Beauty, personal care and wellness products. Brands include Cantu, Bodman, Eylure, Elegant Touch, Bodycol…
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      40. Perfumania Holdings

      40. Perfumania Holdings

      Bellport, NY www.perfumaniaholdings.com Sales:  $231 million. Corporate sales: $468 million. Key Personnel: Stephen Nussdorf, executive chairman of the board; Michael Katz, president and CEO; Neal Montany, chief operating officer, …
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      38. Combe

      38. Combe

      White Plains, NY www.combe.com Sales: $259 million (estimated). Key Personnel:  Keech Combe Shetty, co-CEO; Akshay Shetty, co-CEO; Ralph Marburger, global VP-men’s gray care and grooming; Jackie Steinberg, senior director of global…
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