Japan
www.fancl.co.jp
Sales: $512 million

Key Personnel:
Yoshifumi Narimatsu, chief executive officer and representative director; Kazuyoshi Miyajima, chairman and representative director; Toru Tsurusaki, executive officer and director; Kazuyuki Shimada, executive officer and director; Kenichi Sugama, executive officer and director; Haruki Murakami, executive officer and director; Mayuko Yamaoka, executive officer and director; Katsuhiko Egami, executive officer; Norihiro Shigematsu, executive officer; Yoshihisa Hosaka, executive officer; Yasushi Sumida, executive officer; Mitsuko Yazaki, executive officer; Jyunji Iida, director; Akihiro Yanagisawa, director

Major Products:
Cosmetics and skin care products sold under the Fancl, Attentir and Nicostar labels

New Products:
Mild Cleansing Oil, Facial Washing Powder (reformulation); Whitening Serum (reformulation) in the second half of 2010

Comments:
Based in Yokohama, Japan, Fancl Corporation was founded by Kenji Ikemori, a Japanese entrepreneur who envisioned a holistic approach to skin care that would include botanically-based, preservative-free products as well as oral supplements. Fancl International, located in Irvine, CA, was established in 1997 and is the first wholly owned subsidiary of the Fancl Corporation.

For fiscal 2009, cosmetics sales increased 2.1%. Corporate sales were $997 million, which includes the company’s nutritional products.

For 2010, Fancl will strive to attract new cosmetics customers through stronger marketing of its Mild Cleansing Oil, which is slated for a revamp this summer. Attentir cosmetics will aim for profit growth through more efficient use of marketing expenses, with an emphasis on profitability, as it celebrates its 20th anniversary this year.

In other financial news, Fancl Corp. plans to purchase 40% stakes in two Chinese sales agents. It will buy shares in Fantastic Natural Cosmetics Ltd. and Fantastic Natural Cosmetics (China) Ltd. and will co-develop products and stores, exchange personnel and share information.