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    Top Companies Report

    The International Top 30 Report

    Billions and Billions Served?

    08.11.11
    With established markets like Western Europe and North America limping along at low-single digit growth rates, astute multinationals have reworked their expansion plans and are firmly committed to building share in emerging markets such as China and India. In the personal care and household products industry, L’Oréal is leading the charge, with a forward-thinking plan to add two billion consumers during the next several years. Other marketers, including Unilever and Shiseido, have their own strategies to expand their consumer bases, and you can read about all of them in The International Top 30, our annual look at the leading marketers in the household and personal products industry with corporate headquarters outside the US.


    For example, Unilever CEO Paul Polman recently admitted to analysts that his company may have gone a bit too far in cost-cutting measures in recent years. Now, the Unilever team is building a strategy that it hopes will garner double-digit gains for the next several years. Meanwhile, after a couple of years of cost-cutting of its own, L’Oréal is growing again, helped along by a 20% surge in sales of luxury products in Asia. As it has since we started The International Top 30 back in 1991, Unilever leads our list, followed by L’Oréal, Reckitt Benckiser, Henkel and Kao to round out our top five.


    Companies are ranked according to sales of household, personal care and industrial and institutional products for their most recently concluded fiscal year. Sales are translated from local currency to US dollars using an average exchange rate for the fiscal year reported. For privately-held firms, sales are estimated via a variety of industry sources. Of course, if you are looking for results for US-based companies, be sure to read The Top 50, which is available now online at Happi.com.


    As always, we hope you enjoy this edition of The International Top 30, and we welcome your comments and suggestions for new companies on our list.

     

    The International Top 30

    1.

    Unilever

    United Kingdom

    $28.5 billion

    2.

    L’Oréal

    France

    $25.8 billion

    3.

    Reckitt Benckiser

    United Kingdom

    $13.0 billion

    4.

    Henkel

    Germany

    $10.0 billion

    5.

    Kao

    Japan

    $9.5 billion

    6.

    Shiseido

    Japan

    $7.5 billion

    7.

    Beiersdorf

    Germany

    $7.0 billion

    8.

    LVMH

    France

    $4.0 billion

    9.

    Lion

    Japan

    $2.9 billion

    9.

    Natura

    Brazil

    $2.9 billion

    11.

    GlaxoSmithKline

    United Kingdom

    $2.4 billion

    12.

    Kosé

    Japan

    $2.0 billion

    12.

    Oriflame

    Sweden

    $2.0 billion

    14.

    LG

    South Korea

    $1.8 billion

    15.

    Amore Pacific

    South Korea

    $1.7 billion­­­

    16.

    Clarins

    France

    $1.5 billion

    17.

    Chanel

    France

    $1.4 billion

    17.

    Yves Rocher

    France

    $1.4 billion

    19.

    Bolton

    The Netherlands

    $1.2 billion

    19.

    McBride

    United Kingdom

    $1.2 billion

    19.

    Pierre Fabre

    France

    $1.2 billion

    19.

    PZ Cussons

    United Kingdom

    $1.2 billion

    23.

    Fancl

    Japan

    $1.1 billion

    23.

    Pola

    Japan

    $1.1 billion

    23.

    Puig

    Spain

    $1.1 billion

    26.

    L’Occitane

    Luxembourg

    $1.0 billion

    27.

    Sunstar

    Switzerland

    $742 million

    28.

    Lornamead

    United Kingdom

    $711 million

    29.

    Menard

    Japan

    $700 million

    30.

    Mandom

    Japan

    $670 million

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      Maumee, OH www.spartanchemical.com Sales: $190 million. Key Personnel: Stephen H. Swigart, chairman; John Swigart, president; Jim Lenardson, executive vice president; Scott Libbe, chief financial officer; Justin Black, treasurer; Greg Ford, vi…
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      Irvine, CA www.toofaced.com Sales: $220 million. Key Personnel: Jerrod Blandino, co-founder and chief creative officer; Jeremy Johnson, co-founder and chief executive officer; Eric Hohl, president. Major Products: Prestige color cosmetics.…
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      Amityville, NY www.sundialbrands.com Sales: $225 million (estimated). Key Personnel: Richelieu Dennis, founder and chief executive officer; Richelyna Hall, chief innovation officer and head of R&D. Major Products:  SheaMoisture, Nu…
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      42. Seventh Generation

      Burlington, VT www.seventhgeneration.com Sales: $225 million. Key Personnel: John Replogle, chief executive officer. Major Products: Household and personal care products. Comments: This marks Seventh Generation’s final appearance i…
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      41. e.l.f. Beauty, Inc.

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      39. PDC Brands

      Stamford, CT www.pdcbeauty.com Sales: $258 million (estimated). Key Personnel: James Stammer, chief executive officer. Major Products: Beauty, personal care and wellness products. Brands include Cantu, Bodman, Eylure, Elegant Touch, Bodycol…
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