Sales: $130 million (estimated).
Key Personnel: Jane Wurwand and Ray Wurwand, founders; Jerald J. Wenker, president and chief operating officer; Dr. Diana Howard, vice president of global education and research and development for The International Dermal Institute and Dermalogica; Annet King, director of training and development, International Dermal Institute; Heather Hickman, education managerUSA, International Dermal Institute.
Major Products: Professional skin care and treatments.
New Products: Age Smart Skin Perfect Primer SPF 30, Solar Defense Booster SPF 50.
Comments: For more than 25 years, Dermalogica has been dedicated to supporting and promoting “Skin Health, through the expertise of a Professional Skin Therapist,” used by more than 75,000 skin therapists in over 80 countries around the world. This professional skin care brand offers consumers a complimentary “Face Mapping” skin analysis for customized results.
Dermalogica participates in the Beautybar.com Sample Society program.
The brand also tapped into the sampling trend in the beauty industry by participating in Beautybar.com and Allure’s Sample Society, a members-only subscription service that delivers exclusive samples of hair care, makeup, skin care and fragrance products paired with an exclusive mini-issue of Allure each month.
In other news, company founder Jane Wurwand participated in the Third International Women’s Day Forum, hosted by the UN Office for Partnership and the US Chamber of Commerce Business Civic Leadership Center.
Wurwand posted the following on her blog at Dermalogica.com: “The forum focused on the need for policy innovation, leadership and collaboration across all sectors of business and government, especially in the developing world, in order to engage the potential of women everywhere. I presented our update on join Financial Independence Through Entrepreneurship (FITE), and the fact that Dermalogica’s friends and tribe now have micro-financed over 11,000 women in small business: 1100 of them in the USA alone. And, we’ve only just begun!”