Sales: $2 billion.
Key Personnel: Jeffrey P. Ansell, chairman, president and chief executive officer; Scott Almquist, chief customer officer; Gretchen Crist, chief human resources officer; Brian J. Del Buono, chief legal officer and secretary; Al Drewes, executive vice president, chief financial officer and supply chain; Blair Hawley, chief supply chain officer; Carlos Linares, chief technology officer; Jeffery Strong, executive vice president, retailer brands and Canada; Ed Vlacich, executive vice president, national brands.
Major Products: Wisk, All, Surf, Sunlight, Cuddlesoft and Snuggle laundry care.
New Products: All Free Clear fabric softener and dryer sheet, All Oxi single dose form, Snuggle Scent Boosters.
Comments: The race for the No. 2 spot in the multibillion dollar US laundry care category continues to tighten. According to IRI, Sun was No. 3 in the liquid laundry segment last year, with a 14.1% dollar share, compared to 16.0% for Church & Dwight. But in the fast-growing packet segment, Sun’s share was 11.7%, compared to 5.8% for C&D. In the declining powder segment, where sales fell more than 12% last year, C&D’s share was 8.1%, compared to Sun’s 7.9%. But 2014 has brought a host of new product launches from Sun that could tip market share in its favor. For those with sensitive skin, in March, the company rolled out All Free Clear fabric softener and dryer sheets to complement the existing All Free Clear franchise. Also in March, Sun introduced All Mighty Pacs Oxi, which promise to remove stains, and whiten and brighten clothes.
Last month, Sun Products closed its Baltimore manufacturing plant, moving production of liquid detergents and fabric softeners to its Bowling Green, KY facility. Sun maintains that Kentucky is closer to its customers and cites the age of the Baltimore site, 90, as reasons for the move.