Sales: $612 million
Key Personnel: Mauro Schnaidman, president and chief executive officer; Paulo Moledo, president, Jafra US; Mari Loli Sanchez Cano, president Jafra Mexico; Pragna Chakravarti, chief scientific officer/Sr. VP-research and development.
Major Products: Royal Jelly, Jafra Dynamics, Time Dynamics, Jafra Pro, Ultra Nourishing Gold Moisturizer, Jafra Spa, Royal Almond, Tender Moments (bath and body), Jafra Color, Jafra Fragrance, including Navigo, JF9, Adorisse, Jande, Eau d’Aromes, Valferra.
New Products: Advanced Dynamics, Kajal Eyeliner, Peach and Magnolia Body Care, Rapid Dry Nail Lacquer, Ships Ahoy Kids Line, Coconut and Lime Body Care, Jafra Fragrance: Gardenia Blossom, Bloom, Diamonds, Gentleman, Rio Girl.
Comments: Sales rose 2% last year. Jafra continues to partner with the Beauty Bus Foundation and together they provide free beauty products as well as beauty and grooming services to caregivers and patients. Jafra also supports My Stuff Bags Foundation by providing duffel bags stuffed with products to foster children across the country. Additionally, local women’s centers are also supported by product donations from Jafra.
According to sources at Jafra, the company has a number of new products in the pipeline for 2014 including: CC Cream, Because Lip Gloss, Royal Jelly Luxury Lipstick, Curl Luxe Mascara, Marine Botanicals, Gold Dynamics. Key product launches in 2013 included Jafra Vibe, Always Color Stay-On Eyeshadow, Botanical Expertise Hair Care, Jafra Fragrances Beyond Limits, Razzi Mania, Urban Energy.