Sales: $429 million for skin care products. Corporate sales: $4.5 billion. Net income: $407 million for the year ended Sept. 30, 2013.
Key Personnel: Ward M. Klein, chief executive officer, Energizer Holdings, Inc.; David P. Hatfield, president and chief executive officer, Energizer Personal Care; Daniel J. Sescleifer, executive vice president and chief financial officer, Energizer Holdings, Inc.
Major Products: Hawaiian Tropic and Banana Boat sun care products; Edge, Schick, Skintimate and Wilkinson Sword shaving products; Wet Ones and Playtex Sport wipes.
New Products: Banana Boat Triple Defense sunscreen, Banana Boat Protect & Hydrate sunscreens, Banana Boat Kids Free Clear Ultramist sunscreens, Banana Boat Sport Performance.
Comments: Sales of skin care products, including sunscreen, rose less than 2% last year. To hold consumers’ interest during summer 2014, Banana Boat rolled out an array of new products, including a sunscreen line specifically for men and the only alcohol-free, tear-free, sting-free kids clear spray, according to said Carla Luca, senior brand manager of Banana Boat brand sunscreens.
“Each new innovation offers multi-skin benefits that go beyond UVA/UVB protection, which is important to today’s shopper,” said Luca. “For example, our Triple Defense Sunscreen for Men Lotion and Clear UltraMist combat odor while hydrating the skin with a contemporary masculine scent, so men can be confident in their sunscreen choice.”
Hawaiian Tropic is giving away a deluxe “dream escape” through an online contest asking consumers where they escape with Hawaiian Tropic.