Sales: $400 million (estimated).
Key Personnel: Eric Chen, chief executive officer; Bill George, president and chief operating officer; Julie Hsu, chief financial officer; Matt Allen, senior vice president, sales, beauty products division.
Major Products: Cosmetics brands include Wet n Wild, The Color Workshop, Black Radiance, The Color Institute and POP; Physicians Formula skin care
New Products: Fergie CenterStage makeup.
Comments: Privately-held Markwins usually flies under the radar, but the company isn’t shy when it comes to supporting causes it believes in. In December, hundreds of people joined executives from Markwins International and Walgreen Co. and singer Fergie to celebrate the companies’ presentation of $50,000 to fund AIDS research. The money raised by the beauty care supplier and the drug chain came from the sale of Markwins’ signature line of Fergie cosmetics, offered under its Wet n Wild label.
In February, Fergie and Markwins expanded their relationship to launch the Fergie CenterStage Collection, a 23-item makeup line that includes eyeliners, mascara BB Creams, mattifying powder and lip color.
“I formulated my line so that my fans, anyone really, regardless of skin tone or income, can find and afford specialty products that are usually only seen in prestige lines. To be able to bring luxury product to drugstores is so important to me because everyone wants to feel luxurious,” said Fergie.