Sales: $330 million (estimated).
Key Personnel: James Daniels, chief executive officer.
Major Products: Personal care products including soaps, body washes, deodorants and hair care sold under the Zest, Vo5, Rave, Coast and White Rain banners.
New Products: Zest Creamy Coco Butter & Shea, VO5 Men 3-in-1.
Comments: This past year, High Ridge Brands undertook a major philanthropic endeavor with the Family-to-Family Shower To The People Program, which was designed to get personal care products in the hands of families that need it most—those living in poverty who many times forgo basic personal care products like soap and shampoo. As part of the program, “one million showers-worth” of High Ridge products (like VO5, Zest White Rain and others) were shipped to social service organizations in more than 20 states.
Consumers were also invited to help increase the donation—up to another two million showers worth of products—by redeeming specially-marked coupons for each participating brand. High Ridge worked with Family-to-Family, a grassroots hunger and poverty relief organization based in Hastings-on-Hudson, NY.