Sales: $3.3 billion
Key Personnel: Plînio Villares Musetti, chairman; Alessandro Giuseppe Carlucci, chief executive officer; Roberto Pedote, executive vice president and finance; José Vicente Marino, vice president, brands and business; João Paulo Ferreira, vice president, networks.
Major Products: Cosmetics, fragrances and personal care. Brands include Ekos soap, hair care and oils; Natura Faces, Aquarela and Una makeup; Chronos skin care; Natura Naturé baby care; Vitaplant hair care; Natura fotoequilibrio sunscreens; Amó fragrances.
New Products: Sou personal cleansers, Tododia personal care, Plant hair care.
Comments: Sales rose 13% last year, following full year results for Aesop, the premium Australian cosmetics brand with operations in Oceania, Asia, Europe and North America. An Aesop store is opening in Brazil this year. Besides the inclusion of Aesop, Natura said its domestic market resumed growth in the second half of 2013 and international operations were strong throughout the year. In fact, international sales accounted for more than 14% of sales last year, as sales in Argentina, Chile and Peru rose 34% in local currencies and newer markets in Mexico and Colombia posted a 24% increase in sales.
Natura benefits from being the biggest domestic player in one of the world’s most dynamic beauty markets. According to figures from Abihpec, the Brazilian trade association, the Brazilian market rose 8% last year, although Natura’s share dipped 1.2 share points. The loss in market share was concentrated in cosmetics, with personal hygiene sales remaining flat due to the success of Sou. Still, the company dominates the Brazilian CFT industry, with a market share of nearly 31%, according to industry sources.
Last year, Natura opened an innovation center in New York—it’s first in the US. Back home, the company opened a new administrative and distribution center in São Paulo.
For the first quarter of 2014, Natura’s sales rose 8.6% in local currency, driven by a 48% gain in international sales. Leading the way was Aesop, which, at the close of Q1, had 82 stores in 10 countries. Natura noted that sales in Mexico also provided a lift.
During the period, the company opened Ecoparque, an industrial complex that links a variety of companies with complementary needs. The goal is to encourage the development of sustainable resources in the Amazon region. The site features filtering gardens to treat effluents, as well as natural ventilation. It also uses rainwater for building maintenance.