Sales: $3.2 billion
Key Personnel: Bris Rocher, chairman and chief executive officer; Rene Desmarais, chief executive officer, Yves Rocher North America; Arnaud Williart, director, Africa, Middle East and Brazil.
Major Products: Skin care and cosmetics sold under seven brands—Yves Rocher, Stanhome, Dr. Pierre Ricaud, Daniel Jouvance, Klotis, ID Parfums and Flormar.
New Products: Skin Care—Lifting Bio anti-wrinkle day care and night care, Exceptional Youth Essence, Dark Spot Corrector and Cream Night, Sebo Vegetal Mattifying and Zero Blemish gel creams, Purifying Scrub, Purity Mask; Color Cosmetics—Summer Collection; Fragrances—Summer Collection EDT; Cherry Bloom EDT and Comme une Evidence Intense EDP; Body Care—Cherry Bloom body lotion.
Comments: Yves Rocher executives count one in three French women as customers—it is the No. 2 brand in France after L’Oréal. And nearly 70% of sales are in the Eurozone. But these days, the company is looking elsewhere for growth. Yves Rocher acquired an Italian brand, Flormar, which is said to be the No. 1 cosmetics brand in Turkey. Meanwhile, its operations in Russia have grown to 250 storefronts. Yves Rocher was the second company, after McDonald’s, to enter Russia after the fall of the Berlin Wall.
The Yves Rocher brand accounts for more than 60% of group sales and is available in more than 80 countries. One of the biggest expansions is taking place in Brazil, where the company opened its first store in São Paolo in December. Plans call for 10 more stores by the end of the year in São Paolo as well as in Rio. To help promote the brand throughout Brazil, the company launched a new website: www.yvesrocherfrance.com.br.
Elsewhere, in February, the company opened its 37th store in Saudi Arabia at Aliat Mall.