08.01.14
Brazil
www.boticario.com.br
Sales: $2.4 billion
Key Personnel: Artur Grynbaum, chief executive officer; Fernando Modé, chief financial officer; Giuseppe Musella, chief technology officer.
Major Products: Fragrances, skin care and color cosmetics. Brands include O Boticário, Edura, quem disse, berenice?, The Beauty Box.
New Products: O Boticário Fragrances—Quasar Quest (Father´s Day), Linda Inspiração (Mother´s Day), Coffee Passione (Valentine´s Day), Malbec Absoluto (Man´s Day), Nativa SPA Águas de Banho; Makeup—Make b. Black Crystal, Make b. Rio Sixties, Intense Boas Vibrações, Intense Pop Colors; Hair—Cuide-se Bem Cabelos; Environmental Scent—Nativa SPA.
Comments: Bigger and better for Boticário. The group has spent more than $160 million during the past year, investing in infrastructure in the Paraná and Bahia states. The company is opening a new factory in Camaçari (BA), while a distribution center in São Gonçalo dos Campos began operation in April.
Last year, the Group inaugurated a modern R&D center in São José dos Pinhais. The site manufactures makeup and features a 4,000 square-meter automated warehouse. All of these projects are expected to help keep the company growing for the next 20 years.
“Two thousand thirteen was the most important in terms of investment in infrastructure since we created Grupo Boticário in 2010,” said Artur Grynbaum, a co-owner. “It was the year to consolidate the new business units, which are very recent movements; to make strategic and major adjustments; and to prepare our structure for a beautiful future. We have already started to see the positive results from these initiatives.”
Grupo Boticário employs 6,000 direct employees and operates in 1,750 cities in Brazil and also in seven other countries. The four business units operate in multichannel platforms (stores, e-commerce and direct sales).
Together, the four units have 3,755 stores, of which 248 were opened last year.
O Boticario’s success has been very, very good for owners Miguel Krigsner and Grynbaum. According to Forbes, Krigsner, who owns 80% of the company, is worth $2.7 billion; Grynbaum’s net worth is $690 million.
www.boticario.com.br
Sales: $2.4 billion
Key Personnel: Artur Grynbaum, chief executive officer; Fernando Modé, chief financial officer; Giuseppe Musella, chief technology officer.
Major Products: Fragrances, skin care and color cosmetics. Brands include O Boticário, Edura, quem disse, berenice?, The Beauty Box.
New Products: O Boticário Fragrances—Quasar Quest (Father´s Day), Linda Inspiração (Mother´s Day), Coffee Passione (Valentine´s Day), Malbec Absoluto (Man´s Day), Nativa SPA Águas de Banho; Makeup—Make b. Black Crystal, Make b. Rio Sixties, Intense Boas Vibrações, Intense Pop Colors; Hair—Cuide-se Bem Cabelos; Environmental Scent—Nativa SPA.
Comments: Bigger and better for Boticário. The group has spent more than $160 million during the past year, investing in infrastructure in the Paraná and Bahia states. The company is opening a new factory in Camaçari (BA), while a distribution center in São Gonçalo dos Campos began operation in April.
Last year, the Group inaugurated a modern R&D center in São José dos Pinhais. The site manufactures makeup and features a 4,000 square-meter automated warehouse. All of these projects are expected to help keep the company growing for the next 20 years.
“Two thousand thirteen was the most important in terms of investment in infrastructure since we created Grupo Boticário in 2010,” said Artur Grynbaum, a co-owner. “It was the year to consolidate the new business units, which are very recent movements; to make strategic and major adjustments; and to prepare our structure for a beautiful future. We have already started to see the positive results from these initiatives.”
Grupo Boticário employs 6,000 direct employees and operates in 1,750 cities in Brazil and also in seven other countries. The four business units operate in multichannel platforms (stores, e-commerce and direct sales).
Together, the four units have 3,755 stores, of which 248 were opened last year.
O Boticario’s success has been very, very good for owners Miguel Krigsner and Grynbaum. According to Forbes, Krigsner, who owns 80% of the company, is worth $2.7 billion; Grynbaum’s net worth is $690 million.