Sales: $1.9 billion
Key Personnel: Eduardo Belmont, founder and chief executive officer; Pedro Malo, chief financial officer.
Major Products: Beauty Red by Esika and Oh Red by Cyzone fragrances; Lederm by L’bel skin care.
New Products: L’Bel Lederm skin care.
Comments: It didn’t take long for Belcorp, Peru’s biggest beauty company, to have another hit on its hands. Beauty Red, a fragrance that debuted in 2013, won the package design award at HBA Global Expo. Meanwhile, Oh Red by Cyzone, also launched last year, won the Premio Actualidade Cosmetica Award for being considered the best fragrance in Latin America. Oh Red’s scent was created by IFF’s Marion Costero and Napoleão Bastos.
Belcorp calls new Lederm by L’bel, a revolutionary anti-aging treatment based on cellular homeostasis, capable of achieving balance in seven days.
In other news, Belcorp was ranked No. 5 by Great Place to Work Latam 2013 and Eduardo Belmont, the company’s founder and CEO, became the first non-Brazilian to enter the Actualidade Cosmética Hall of Fame (Brazil).