Sales: $1.6 billion
Key Personnel: Marc Puig Guasch, chairman and chief executive officer; Manuel Puig Rocha, vice-chairman; José Manuel Albesa, chief brand officer; Javier Bach, chief operating officer; Eulalia Alfonso, chief human resources officer; Joan Albiol, chief financial officer.
Major Products: Fine fragrances, beauty products and toiletries. Brands include Comme des Garcons, Prada, Valentino, Paco Rabanne, Carolina Herrera, Nina Ricci, Payot, Vitesse Heno de Pravia, Anouk, Azur, Quorum, Pacha, Agua Brava, Sportman, Adolfo Dominguez, Massimo Dutti, Mango, Victorio & Lucchino, Antonio Banderas, Shakira, Heno de Pravia, Lavanda Puig and others.
New Products: Carolina Herrerra 212 VIP Rosé and 212 Surf, Antonio Banderas King of Seduction and Cocktail Seduction, Comme des Garcons Serpentine, Wisteria Hysteria (with Stephen Jones) and Wonderoud, Paco Rabanne Lady Million Eau My Gold!, Shakira Aphrodisiac Elixir, Valentino Uomo.
Comments: The fashion-fragrance connection runs deep at Antonio Puig, with some of best known names in fashion—think Valentino, Carolina Herrera and Prada to name just a few—all under its umbrella. These boldface names craft haute couture and lust-worthy apparel and have significant scent collections too. Fashion not only inspires the fragrance business, it also impacts the bottom line, accounting for about 20% of corporate sales.
Puig describes its “hybrid model” as unique in its sector, saying the structure shapes the images of its brands through fashion, then translates them successfully into the world of perfumery. To what level of success? The company contends it is the sixth-ranking firm in the international selective perfumery sector, with an 8.6% share of that market. And Puig hopes to raise that to 12% and occupy the No. 3 spot by 2020.
Pretty lofty goals, but Puig is riding high during this milestone year. Two thousand fourteen represents its 100th anniversary. It marked the occasion with inauguration of the Puig Tower, the company’s new Gold LEED-certified corporate headquarters in Barcelona.
“The tower is the recognition of all we have done for the past years and at the same time a platform that allows this company to go forward. It stands in the middle of the past and the future,” said chairman and CEO Marc Puig.