Sales: $1.4 billion
Key Personnel: Hiroo Kaneda, chairman, Sunstar SA; Yoshihiro Kaneda, deputy chairman, Sunstar SA.
Major Products: Mouth & Body products—Gum, Butler, Guidor; Health & Beauty products —Equitance.
New Products: Gum Soft-Picks for Wider Spaces; Gum Supreme and Supreme Max toothbrushes; Gum Travel toothbrush (available in single and twin pack); Gum Crayola Squeeze-A-Color Toothpaste; Equitance Brightening Skincare Collection.
Comments: Sunstar’s mission is to enhance the health and wellbeing of people everywhere via its four business areas: mouth and body, health and beauty, healthy home and safety and technology. The company is proud of its global partnership with dental professionals and recently expanded its brightening Equitance skin care line in the US market.
Most patients have a variety of spaces between their teeth—from tight spaces to wide, and Sunstar has expanded the Gum stable to serve both. Gum Soft-Picks feature soft bristles that remove plaque while massaging the gums, and now Soft-Picks for Wider Spaces are 25% wider to better fill those larger areas. Gum Soft-Picks provide an effective, easy-to-use way to clean between teeth.
Newly designed Gum Supreme and Gum Supreme Max toothbrushes are said to have 50% more bristles than an ordinary toothbrush providing better plaque removal. The design is said to clean better in hard to reach areas thanks to multi-level, interdental trim bristles. The toothbrushes also have a new 2-in-1 tongue cleaner and scraper that helps gently remove food and odor-causing bacteria. In addition to these features, Gum Supreme Max has stimulating rubber bristles to gently clean and strengthen gums, according to the company.
Gum Travel toothbrush has multi-level antibacterial bristles to clean deep between teeth. It has a contemporary switchblade design and an extra ventilated translucent handle to prevent humidity and bacteria growth for long-term durability. Gum travel toothbrush has a fuller head size and gentle tongue cleaner to help gently remove odor-causing bacteria, according to company executives.
Gum Crayola Squeeze-A-Color Toothpaste comes in a variety pack of child-friendly tubes (1.5 oz. each) with three non-staining colors and three yummy flavors, Blueberry Burst (blue), Melon Blast (red) and Jazzy Apple (green), to keep children interested in the brushing experience.
In June 2014, as previously reported on Happi.com, the Equitance Brightening Skincare Collection was launched in the US market. The Collection uses both nature and science to restore the skin, bringing back its natural, radiant beauty. According to sources at Sunstar, the formulations are made from “precisely balanced” herbal ingredients and technology that target and diminish the appearance of dark spots and skin discoloration. The collection includes a dietary supplement which helps support the skin’s vitality and radiance.