Sales: $3.5 billion for beauty and home care products. Corporate sales: $10.8 billion.
Key Personnel: Steve Van Andel, chairman; Doug DeVos, president, Michael Cazer, chief operating officer; Su Jung Bae, chief marketing officer; Samir Behl, regional president, Europe, Africa and India; Mark Beiderwieden, regional president, Asia Pacific; George D. Calvert, supply chain and R&D officer; Gan Chee Eng, regional president, Greater China; Candace Matthews, regional president, Americas; John Parker, chief sales officer.
Major Products: Artistry, Body Blends, Clear.now, Personal Accents and Tolsom skin care and cosmetics; Body Series personal care; Glister oral care; Legacy of Clean home care.
New Products: Artistry—Hydra-V skin care moisturizer, Intensive Skincare Advanced Skin Refinisher, Rose Diamond 3D Face Powder, Luxury Crème, Ideal Radiance Illuminating CC Cream; Artistry Men—Post Shave toner, Facial Moisturizer, Smooth Shave Foam, Skincare System, Gentle Face Wash, Serum Concentrate; Satinique Revitalizing Mask
Comments: Amway is the world’s No. 1 direct selling company, according to the Direct Sales Association. These days, Amway derives 43% of its sales from nutrition, 19% from durables and 5% from other categories that are outside Happi’s focus. Beauty products accounted for 25% of sales last year and home care products represented 8%. The company’s top 10 markets in 2014 were China, South Korea, Japan, US, Thailand, Russia, Taiwan, India, Malaysia and Ukraine. The company notes that 63% of all households in Beijing owns at least one Amway product. In comparison, 58% of Korean and 22% of US households can make the same claim.
In 2014, Amway’s corporate sales fell 8%, but that hasn’t slowed the company’s major expansion plans. The company is building four facilities in the US (primarily to support its Nutrilite nutrition business), a new manufacturing facility in India, a second manufacturing site in Vietnam and an R&D center in China. It all adds up to a $332 million investment in new facilities, with five coming on-stream this year.
Amway is ramping up its sustainability efforts, too. The company maintains that Nutrilite is the only global vitamin and mineral brand to grow, harvest and process plants on its own organic farms. Amway also uses these botanicals in its Artistry beauty and personal care products. Overall, the company owns and operates more than 6,400 acres of certified organic farmland in the US, Mexico and Brazil.
Other notable sustainability efforts include the doubling of wind power utilized since 2007 and, since 2008, Amway reduced greenhouse gas emissions and water usage by 25% and 10%, respectively.