Sales: $180 million (estimated)
Key Personnel: James Stammer, CEO; Jessica Donoghue, VP of marketing; Randy Wheaton, VP of product development.
Major Products: Dr. Teal’s Epsom Salts, Body Fantasies Fragrance Body Mists, Bod Man Body Sprays, Calgon Bath products.
New Products: Dr. Teal’s Pre & Post Workout Pure Epsom Salt and Pain Relief Cream, Detoxify & Energize Epsom Salt, Foaming Bath, Body Wash and Body Lotion; Body Fantasies Sweet Berry Fantasy Fragrance Body Spray; Calgon Lavender Honey Milk Bath and Bath Beads; Bod Man Dark Ice Fragrance Body Spray and Bod Man body sprays. To be launched: Bod Man Vapor Body Spray and Red Rush Body Spray, Body Fantasies Sweet Primrose Kiss Body Mist and Kissing in the Rain Body Mist.
Comments: After 34 years, Parfums de Coeur has changed its corporate identity and is now operating as pdc brands. According to company officials, the new name and logo reflect the company’s growth to a broader beauty and wellness platform that includes Body Fantasies, Bod Man, Calgon, The Healing Garden and Dr. Teal’s.
In February 2015, pdc brands opened its new corporate headquarters in Stamford, CT to accommodate its growing business and team.
The firm contends it has the No. 1 unit sales brands in women and men’s fragrance, as well as the No.1 adult bath care brand and the No. 3 specialty bath brand as reported by Nielsen.