08.03.15
Brazil
www.natura.net
Sales: $2.7 billion
Key Personnel: Antônio Luiz da Cunha Seabra, founder and board member; Pedro Luiz Barreiros Passos, chairman and co-founder; Roberto Oliveira de Lima, chief executive officer; José Roberto Lettiere, executive vice president and finance, and executive director, investor relations.
Major Products: Ekos and Tododia body care, Aquarela and Una makeup, Mamãe e Bebê baby care, Natura Chronos facial care, Kaiak and Kriska fragrances.
New Products: Ecocompacto deodorant, Natura Ekos 100% Amazon, #urbano and Luna fragrances.
Comments: Sales rose more than 5% in local terms last year. The biggest player in the Brazilian beauty and personal care market, Natura launched 239 products in 2014, many of them with an environmentally-friendly profile such as Ecocompacto aerosol deodorant, which is said to have 48% less environmental impact than similar products. A novel valve dispensing system and concentrated formula provides the same amount of product in a package that’s half the size of standard aerosols (75 vs. 150ml), according to Natura. Further, the valve works with less propellant gas, enabling Natura to use less packaging (15% less aluminum), compared to the aerosols in the market. The emphasis on underarm protection makes sense when you consider that Brazil represents just 3% of the global population, yet accounts for 12% of global deodorant sales.
Natura Ekos Frescores women’s fragrances come in five variants (passion fruit, açai, pitanga, chestnut and buriti), and are packaged in 100% recycled PET, a move that reduces the brand’s carbon emissions by 72% in production.
Natura Ekos soaps are animal fat-free, and have been made with sustainably-sourced palm oil since 2004. Now, new Natura Ekos 100% Amazon contains various combinations of Amazonian oils such as as cupuaçu, passion fruit, andiroba, chestnut, cacao and açaí.
Its new #urbano men’s fragrance is designed for young city dwellers. The fragrance contains akigalawood, which Natura describes as new definition of patchouli. Veronica Kato, Natura perfumer and co-creator of the scent, explained that the 15% fragrance concentration is a striking combination of woody and pepper notes as well as other materials that add lightness, sophistication and complexity of the fragrance. Natura created the scent with Givaudan.
The company turned to IFF to create Luna, a fragrance that invites women to discover natural sensuality. The scent is described as a Brazilian chypre; its rich floral body combines with explosive and joyful top notes of citrus and fruity raw materials in a woody base of light, sweet nuances. Luna’s bottle was designed by French sculptor Yoann Saura.
www.natura.net
Sales: $2.7 billion
Key Personnel: Antônio Luiz da Cunha Seabra, founder and board member; Pedro Luiz Barreiros Passos, chairman and co-founder; Roberto Oliveira de Lima, chief executive officer; José Roberto Lettiere, executive vice president and finance, and executive director, investor relations.
Major Products: Ekos and Tododia body care, Aquarela and Una makeup, Mamãe e Bebê baby care, Natura Chronos facial care, Kaiak and Kriska fragrances.
New Products: Ecocompacto deodorant, Natura Ekos 100% Amazon, #urbano and Luna fragrances.
Comments: Sales rose more than 5% in local terms last year. The biggest player in the Brazilian beauty and personal care market, Natura launched 239 products in 2014, many of them with an environmentally-friendly profile such as Ecocompacto aerosol deodorant, which is said to have 48% less environmental impact than similar products. A novel valve dispensing system and concentrated formula provides the same amount of product in a package that’s half the size of standard aerosols (75 vs. 150ml), according to Natura. Further, the valve works with less propellant gas, enabling Natura to use less packaging (15% less aluminum), compared to the aerosols in the market. The emphasis on underarm protection makes sense when you consider that Brazil represents just 3% of the global population, yet accounts for 12% of global deodorant sales.
Natura Ekos Frescores women’s fragrances come in five variants (passion fruit, açai, pitanga, chestnut and buriti), and are packaged in 100% recycled PET, a move that reduces the brand’s carbon emissions by 72% in production.
Natura Ekos soaps are animal fat-free, and have been made with sustainably-sourced palm oil since 2004. Now, new Natura Ekos 100% Amazon contains various combinations of Amazonian oils such as as cupuaçu, passion fruit, andiroba, chestnut, cacao and açaí.
Its new #urbano men’s fragrance is designed for young city dwellers. The fragrance contains akigalawood, which Natura describes as new definition of patchouli. Veronica Kato, Natura perfumer and co-creator of the scent, explained that the 15% fragrance concentration is a striking combination of woody and pepper notes as well as other materials that add lightness, sophistication and complexity of the fragrance. Natura created the scent with Givaudan.
The company turned to IFF to create Luna, a fragrance that invites women to discover natural sensuality. The scent is described as a Brazilian chypre; its rich floral body combines with explosive and joyful top notes of citrus and fruity raw materials in a woody base of light, sweet nuances. Luna’s bottle was designed by French sculptor Yoann Saura.