08.03.15
France
www.clarins.com
Sales: $1.8 billion
Key Personnel: Christine Courtin-Clarins, president of the supervisory board; Olivier Courtin-Clarins, managing director; Philip Shearer, chief executive officer.
Major Products: Clarins skin care and cosmetics, ClarinsMen and My Blend skin care, Azzaro, Mugler and Swarovski fragrances.
New Products: Everlasting Foundation+ SPF 15, Garden Escape Spring Colour Collection, Total Eye Concentrate, UV Plus Anti-Pollution Broad Spectrum SPF 50, Golden Glow Booster for Body.
Comments: Clarins’ history starts in 1954 on rue Tronchet in Paris. In his beauty spa, Jacques Courtin-Clarins developed a massage oil with essential oils and slimming properties designed to increase the effectiveness of skin-firming massages. At the request of his customers, he decided to sell it. And that was the beginning of the relationship marked by trust and dialogue that continues to this day.
Supported by the motto of its founder, “Do more, do it better and enjoy doing it,” the Paris site transformed into an internationally renowned group, a world leader in cosmetics, skin care, makeup and fragrance.
This year is no different, marking a variety of innovative launches at Clarins. For example, following the success of the 2014 launch of Golden Glow Booster for Face, it introduced Golden Glow Booster for Body, the latest innovation in self tanning. With just 4-6 drops added to any body moisturizer, Golden Glow Booster for Body delivers a made-to-measure, summer golden glow all year round with 99.8% natural ingredients. Clarins Everlasting Foundation is billed as a non-oily, long-lasting formulation with 18-hour hold that perfectly evens, illuminates and comforts the skin for a flawless finish, under any circumstances. Visible imperfections and dark spots are concealed, the formula features a matte finish with full coverage, and protects against UVA/UVB, pollution and free radicals. The new Total Eye Concentrate is powered by organic Harungana plant extract. This all-in-one, anti-aging eye treatment delivers a visible “lift” with every use, according to the company.
In January 2015, the Clarins group acquired Trimex Pty Ltd., the skin care and fragrance distribution leader in Australia and New Zealand and the sole distributor of the group’s products in this zone since 1977. With this acquisition, Clarins is signaling its ambition to keep its distributor’s expertise while establishing a direct presence on the market.
“Australia represents a strategic market for us. We have actually been one of the leading brands on this market for many years. By acquiring Trimex and thereby establishing a direct presence in Australia and New Zealand, our ambition is to fully seize the opportunities for local growth. We will consolidate the Clarins brand’s leader position, so that our market share in Australia reflects our international potential,” stated Philip Shearer, CEO of the Clarins Group.
And this is why the company is opening laboratories in China and Singapore, and plans to do the same in Israel and the US. It’s all part of a strategy to reach sales of €2.5 billion by 2023.
www.clarins.com
Sales: $1.8 billion
Key Personnel: Christine Courtin-Clarins, president of the supervisory board; Olivier Courtin-Clarins, managing director; Philip Shearer, chief executive officer.
Major Products: Clarins skin care and cosmetics, ClarinsMen and My Blend skin care, Azzaro, Mugler and Swarovski fragrances.
New Products: Everlasting Foundation+ SPF 15, Garden Escape Spring Colour Collection, Total Eye Concentrate, UV Plus Anti-Pollution Broad Spectrum SPF 50, Golden Glow Booster for Body.
Comments: Clarins’ history starts in 1954 on rue Tronchet in Paris. In his beauty spa, Jacques Courtin-Clarins developed a massage oil with essential oils and slimming properties designed to increase the effectiveness of skin-firming massages. At the request of his customers, he decided to sell it. And that was the beginning of the relationship marked by trust and dialogue that continues to this day.
Supported by the motto of its founder, “Do more, do it better and enjoy doing it,” the Paris site transformed into an internationally renowned group, a world leader in cosmetics, skin care, makeup and fragrance.
This year is no different, marking a variety of innovative launches at Clarins. For example, following the success of the 2014 launch of Golden Glow Booster for Face, it introduced Golden Glow Booster for Body, the latest innovation in self tanning. With just 4-6 drops added to any body moisturizer, Golden Glow Booster for Body delivers a made-to-measure, summer golden glow all year round with 99.8% natural ingredients. Clarins Everlasting Foundation is billed as a non-oily, long-lasting formulation with 18-hour hold that perfectly evens, illuminates and comforts the skin for a flawless finish, under any circumstances. Visible imperfections and dark spots are concealed, the formula features a matte finish with full coverage, and protects against UVA/UVB, pollution and free radicals. The new Total Eye Concentrate is powered by organic Harungana plant extract. This all-in-one, anti-aging eye treatment delivers a visible “lift” with every use, according to the company.
In January 2015, the Clarins group acquired Trimex Pty Ltd., the skin care and fragrance distribution leader in Australia and New Zealand and the sole distributor of the group’s products in this zone since 1977. With this acquisition, Clarins is signaling its ambition to keep its distributor’s expertise while establishing a direct presence on the market.
“Australia represents a strategic market for us. We have actually been one of the leading brands on this market for many years. By acquiring Trimex and thereby establishing a direct presence in Australia and New Zealand, our ambition is to fully seize the opportunities for local growth. We will consolidate the Clarins brand’s leader position, so that our market share in Australia reflects our international potential,” stated Philip Shearer, CEO of the Clarins Group.
And this is why the company is opening laboratories in China and Singapore, and plans to do the same in Israel and the US. It’s all part of a strategy to reach sales of €2.5 billion by 2023.
