Sales: $219 million (estimated) for personal care products. Total beauty segment sales: $439 million. Corporate sales: $1.5 billion.
Key Personnel: Julien R. Mininberg, chief executive officer.
Major Products: Personal care such as AP/deodorants, personal cleansers, shampoos and conditioners sold under the Sure, Pert, Infusium23 and Brut banners. Helen of Troy also sells nutritional products and appliances that include home, kitchen and beauty/grooming tools.
Comments: Humidifiers, hot irons, herb shears, hair care—Helen of Troy sells them all. The company’s operations include branded home care products such as humidifiers and water filters, vitamins and a beauty business that incorporates both hardware (think hair dryers) and liquid and powder personal care products like shampoo and deodorants.
Helen of Troy said it consolidated and reorganized its beauty segment’s organizational structure, eliminating certain overlapping functions to more efficiently leverage scale, better focus on consumer-centric innovation, and best serve both professional and retail customers.
The company is looking to a new common “shared service structure for marketing, financial and other back-office support” to help stabilize and ultimately grow its beauty business, after a sluggish year. Net sales revenue of the beauty segment rose just 0.9% to $439 million. Modest overall gains in beauty appliances and accessories were partially offset by declines in personal care grooming categories due to continued competitive pressures and some lost distribution at retail, the firm said.
Helen of Troy expects the segment will continue to face a number of difficulties in the grooming, skin care and hair care category, including the impacts of continued promotional pricing following new product rollouts by significantly larger category participants.
“While we have more work to do in our efforts to stabilize our Beauty business, I am encouraged that we achieved sales growth of 0.9% in that segment on a full year basis. The transformation of our organization continued in fiscal year 2016 as we implemented new initiatives, brought in new talent, and continued to augment our global shared services platforms in areas such as information technology, demand planning, sourcing, distribution automation and efficiency, and inventory management,” said Julien R. Mininberg, CEO.