07.01.16
Houston, TX
800-237-9175
www.farouk.com
Sales: $139 million (estimated).
Key Personnel: Dr. Farouk Shami, chairman and founder; Lisa Marie Garcia, president of innovation.
Major Products: CHI and BioSilk professional products.
New Products: CHI Line Extension, CHI Touch 2 Hair Dryer, CHI Escape Cordless Flat Iron and Curling Iron, CHI Onyx Euroshine Hair Dryer and Styler, CHI Color Illuminate, CHI Shine Shades, CHI Tea Tree Oil, CHI Rosehip Oil, Dura CHI Handshot, CHI Deep Brilliance.
Comments: Farouk Systems, Inc. is billed as a Houston-based company of hairdressers for hairdressers. It was founded in 1986 by Dr. Farouk Shami, a hairdresser himself, with a mission to provide the professional beauty industry with the most advanced American technology based upon education, environment and ethics. Farouk Systems distributes its products throughout the US and to more than 144 countries worldwide.
Shami is the owner of 23 patents, including the the world’s first ammonia-free hair color. He is the first hairdresser to receive a Doctor of Beauty - Honorary Ph.D. of Arts by SeoKyeong University in Korea and was also the first to use silk proteins in the creation of the BioSilk Silk Therapy Line. He invented the very first CHI Ceramic Hairstyling Iron.
Farouk Systems provides an extensive marketing strategy with customized tools, promotions, packaging, traditional and digital co-op marketing opportunities and sponsorships.
In conjunction with these initiatives, successful partnerships have been achieved with Miss Universe, Miss USA and Miss Teen USA pageants, NBC’s Celebrity Apprentice, Lifetime’s Project Runway, The Kardashian Hair Care Line and celebrity spokesperson Zendaya.
To build the future of the industry, Farouk Systems Inc. leads the way with more than 500 CHI Partner Schools as well as the CHI Lone Star College-North Harris School of Cosmetology in Houston.
This past year, CHI and celebrity ambassador Zendaya officially unveiled the launch of the #REALisBEAUTIFUL campaign, which highlights six diverse styles curated by CHI and Zendaya that showcase the versatility and power hair lends to personal style and expression.
In other news, Farouk Systems USA signed its first promotional agreement with Univision Enterprises, the products and services division of Univision Communications Inc. (UCI), a leading media company serving Hispanic America.
At press time, the company also named Lisa Marie Garcia as its president of innovation. She has been with Farouk Systems for 30 years and will be responsible for shows, education and marketing worldwide
800-237-9175
www.farouk.com
Sales: $139 million (estimated).
Key Personnel: Dr. Farouk Shami, chairman and founder; Lisa Marie Garcia, president of innovation.
Major Products: CHI and BioSilk professional products.
New Products: CHI Line Extension, CHI Touch 2 Hair Dryer, CHI Escape Cordless Flat Iron and Curling Iron, CHI Onyx Euroshine Hair Dryer and Styler, CHI Color Illuminate, CHI Shine Shades, CHI Tea Tree Oil, CHI Rosehip Oil, Dura CHI Handshot, CHI Deep Brilliance.
Comments: Farouk Systems, Inc. is billed as a Houston-based company of hairdressers for hairdressers. It was founded in 1986 by Dr. Farouk Shami, a hairdresser himself, with a mission to provide the professional beauty industry with the most advanced American technology based upon education, environment and ethics. Farouk Systems distributes its products throughout the US and to more than 144 countries worldwide.
Shami is the owner of 23 patents, including the the world’s first ammonia-free hair color. He is the first hairdresser to receive a Doctor of Beauty - Honorary Ph.D. of Arts by SeoKyeong University in Korea and was also the first to use silk proteins in the creation of the BioSilk Silk Therapy Line. He invented the very first CHI Ceramic Hairstyling Iron.
Farouk Systems provides an extensive marketing strategy with customized tools, promotions, packaging, traditional and digital co-op marketing opportunities and sponsorships.
In conjunction with these initiatives, successful partnerships have been achieved with Miss Universe, Miss USA and Miss Teen USA pageants, NBC’s Celebrity Apprentice, Lifetime’s Project Runway, The Kardashian Hair Care Line and celebrity spokesperson Zendaya.
To build the future of the industry, Farouk Systems Inc. leads the way with more than 500 CHI Partner Schools as well as the CHI Lone Star College-North Harris School of Cosmetology in Houston.
This past year, CHI and celebrity ambassador Zendaya officially unveiled the launch of the #REALisBEAUTIFUL campaign, which highlights six diverse styles curated by CHI and Zendaya that showcase the versatility and power hair lends to personal style and expression.
In other news, Farouk Systems USA signed its first promotional agreement with Univision Enterprises, the products and services division of Univision Communications Inc. (UCI), a leading media company serving Hispanic America.
At press time, the company also named Lisa Marie Garcia as its president of innovation. She has been with Farouk Systems for 30 years and will be responsible for shows, education and marketing worldwide
