Sales: $4.3 billion for the year ended June 30, 2015.
Key Personnel: Bart Becht, chairman and interim chief executive officer; Patrice de Talhouët, executive vice president and chief financial officer; Mario Reis, executive vice president, supply chain; Camillo Pane, executive vice president, category development; Edgar Huber, president, global markets; Jules Kaufman, senior vice president, general counsel and secretary; Sébastien Froidefond, senior vice president, human resources; Ralph Macchio, senior vice president, global R&D and chief scientific officer.
Major Products: Fragrances, skin care and color cosmetics sold under the Adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, Philosophy, Playboy, Rimmel and Sally Hansen.
New Products: Chloé Signature, See by Chloé and Chloé Love Story; Renewed Hope in a Jar Refreshing & Refining Moisturizer, No Reason to Hide multi-imperfection transforming serum and Ultimate Miracle Worker multi-rejuvenating cream broad spectrum SPF 30; Sally Hansen Miracle Gel, Marc Jacobs Daisy Dream, Rimmel Wonder’full mascara and Provocalips lipstick, OPI Infinite Shine.
Comments: The $12.5 billion megadeal with Procter & Gamble won’t be completed until the fall, but when the sale goes through, it will transform Coty into one of the world’s largest beauty companies, with annual sales of more than $9 billion. Coty is expected to become the global leader in fragrances with market leading positions in color cosmetics and hair coloring and styling. But it’s not all about brands, products and category expansion; the purchase also significantly expands Coty’s global footprint, enabling the company to get bigger in critical countries like Brazil and Japan; as well as providing a lift in North America, Europe, the Middle East and Asia.
In 2015, the company relied on its 10 powerbrands, which accounted for 72% of sales. Fragrance accounted for 50% of sales, followed by color cosmetics (33%) and skin and body care (17%).
Fragrance sales declined 6% in fiscal 2015 to about $2.2 billion, as negative price and mix and Forex woes were only partially offset by a 4% increase in unit volume. The company noted that launch activity was lower following a brisk 2014 schedule. Couple that with celebrity scents getting long in the tooth and a general deterioration of the European fragrance market, and it’s no wonder why fragrance sales fell last year.
Skin care results were even worse, as sales fell 10% to about $772 million, due to lower sales of Adidas and Playboy products and the discontinuation of TJoy and China Optimization.
Color cosmetics were a bright spot, however, as sales rose 6% to $1.4 billion. The Bourjois acquisition provided a 4% lift in volume and value, but existing brands Sally Hansen and Rimmel also posted good gains, according to Coty. Partially offsetting these results were lower sales of OPI and Nicole by OPI.
By region, sales in the Americas fell less than 1% to about $1.7 billion as Brazilian results provided a lift after Coty inked a distribution deal with Avon in that country. In the US, demand for Sally Hansen, Rimmel and Marc Jacobs were offset by lower net revenues from OPI.