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    Top Companies Report

    10. Chanel

    ...

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    07.29.16
    France
    www.chanel.com
    Sales: $4.0 billion

    Key Personnel: Alain Wertheimer, chief executive officer

    Major Products: Fragrances—Chanel No. 5, Allure, Allure Homme, Coco, Coco Mademoiselle, Chance, No.19, Cristalle, Pour Monsieur, Antaeus, Egoïste, Les Exclusifs, Bleu de Chanel. Skin care—Sublimage, Ultra Correction Lift and Line Repair, Hydramax + Active, White Essentiel, Le Blanc, Hydra-Beauty. Color cosmetics—Rouge Allure, Rouge Coco, Le Vernis, Inimitable, Inimitable Intense, Les 4 Ombres, Vitalumière, Joues Contrastes.

    New Products: Fragrances—Chance Eau Vive Chanel and Boy Chanel; Skin care—Hydra Beauty Micro Gel Yeux, Le Lift Firming, Hydra Beauty Flash, Sublimage La Créme, La Solution 10 de Chanel, Le Blanc soap; Color—Le Rouge Collection No. 1.

    Comments: Privately held Chanel doesn’t report sales, but analysts estimate the company has enjoyed a CAGR of 13% for several years. That’s because in countries around the world, a little black dress and a bottle of No. 5, are the very definition of style and luxury.

    In January, Maureen Chiquet left as chief executive, “due to differences of opinion about the strategic direction of the company,” according to a Chanel statement. Chiquet had been at the helm since 2007. Chanel chairman Alain Wertheimer who, along with his brother Gerard, owns Chanel, replaced Chiquet as CEO. Still, the company praised Chiquet while showing her the door.

    “During her nine years as global CEO Maureen Chiquet oversaw the successful international expansion of the House of Chanel, enhanced its luxury positioning and timeless image, and grew the business in all categories. She also established a truly global organization and enhanced the culture and leadership of the company,” the company’s statement said. 

    “Chanel is grateful for what Maureen has done to bring Chanel into a new era of its development, in close collaboration with the leadership team, and wishes her continued success.”
    Industry sources speculated that Chiquet left after some missteps in China. Chanel was the first major luxury brand to lower prices in the country due to wide gaps in foreign exchange and tariffs.

    Getting back to business, Chanel rolled out a new fragrance called Boy Chanel earlier this year. The unisex scent was inspired by Arthur “Boy” Capel, an English polo player and businessman who carried on a nine-year affair with the iconic Coco Chanel.
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