Top Companies Report

26. McBride plc

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07.29.16

United Kingdom
www.mcbride.co.uk
Sales: $1.0 billion

Key Personnel: John Coleman, non-executive director and chairman; Rik De Vos, chief executive officer; Chris Smith, chief finance officer.

Major Products: Household and personal care products manufactured as private label and its own brands that include Surcare, Clean and Fresh, McBride Direct, Limelite and Ovenpride.

Comments: Sales declined 5% at Europe’s leading provider of private label household and personal care products due to the impact of a weaker euro.

After a number of years of disappointing returns, McBride says it has entered into a “transformation phase under a new management team driving a new strategic direction.” The company’s plan centers on the following building blocks:

Customer oriented service agreements aligned with channel requirements.
Manufacturing excellence with customer integrated supply chain networks.
Maximizing manufacturing efficiencies through structural supply agreements.
Focus on the development of people, organizational capabilities and skills.

These actions and initiatives are part of its “Repair, Prepare, Grow” strategy, through which the firm says it will substantially simplify its activities, covering customers, products, processes and organization. The group has reviewed under-performing segments, and as a result, implemented the closure of the loss making Chinese activities. But not all of the company’s moves have been centered on shutdowns. McBride says it has authorized investment in Strzelce, Poland, for example.

Iain Napier vacated his chairmanship at the end of June; John Coleman is now the firm’s non-executive director and chairman.

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