Sales: $340 million (estimated).
Major Products: Personal cleansing, hair care and oral care products. Brands include Zest, White Rain, Alberto VO5, Coast, LA Looks, Zero Frizz, Rave, Salon Grafix, Thicker Fuller Hair and most recently, Dr. Fresh (acquisition).
Key Personnel: James Daniels, president and CEO; Diya Talwar, SVP, business development and strategy.
Comments: Just about a year ago, High Ridge Brands Co. was sold to Clayton, Dubilier & Rice in a transaction valued at $415 million. The company sells a number of staple personal care products, like soap and shampoo and this year added oral care. At the start of 2017, High Ridge Brands acquired Dr. Fresh, LLC from a private equity fund co-advised by NexPhase Capital, LP and Moelis Capital Partners LLC. Founded in 1998 and based in Buena Park, CA, Dr. Fresh is a provider of oral care products for all ages sold under well-known brands such as Firefly, Reach Dr. Fresh, Binaca and Dazzling White that are sold in mass, dollar, food and drug channels primarily in North America and Europe.
“We are delighted to announce this acquisition which brings well-known, trusted oral care brands such as Reach, Firefly, and Dr. Fresh to our portfolio,” said James Daniels, President and CEO of High Ridge Brands. “In today’s economy, consumers are looking for ways to stretch their budgets without compromising quality and performance.”
Daniels said the Dr. Fresh transaction will help further solidify High Ridge Brand’s position as the “Champions of Value” by providing retail partners and the consumers they serve with “innovative, benefit-rich personal care products at a compelling value.”