Sales: $229 million.
Key Personnel: Tarang Amin, chairman and chief executive officer; John Bailey, president and chief financial officer.
Major Products: e.l.f. Beauty Shield, first-to-mass skin care line designed to protect against environmental aggressors; e.l.f. Baked Highlighter in Apricot Glow; e.l.f. Tinted Lip Oils; e.l.f. Rose Gold Eyeshadow Palette; e.l.f. Beautifully Precise Multi Blender Massager; e.l.f. Lip Exfoliator; e.l.f. Makeup Mist & Set; e.l.f. Beautifully Bare Sheer Tint Finishing Powder; e.l.f. Aqua Beauty Molten Liquid Eyeshadow; e.l.f. Intense Ink Eyeliner; e.l.f. Hydrating Bubble Mask; e.l.f. Daily Hydration Moisturizer; e.l.f. Illuminating Eye Cream; e.l.f. Gentle Peeling Exfoliant.
New Products: Beauty Shield collection, Beautifully Bare Natural Glow Lotion.
Comments: e.l.f. beauty, whose mission is to make luxurious beauty accessible to all women, achieved a significant milestone in September 2016 when it took the company public through a successful IPO. The company’s on-trend assortment, Beautyscape program and Beauty Squad loyalty network, which increased to more than 190,000 members, contributed to 2016 sales growth of nearly 20% over 2015.