Sales: $219 million (estimated) for personal care products. Total beauty segment sales: $356.8 million.
Corporate sales: $1.5 billion.
Key Personnel: Julien R. Mininberg, chief executive officer; Brian Grass, chief financial officer; Timothy Meeker, chairman of the board.
Major Products: Personal care such as deodorants, personal cleansers, shampoos and conditioners sold under the Sure, Pert Plus, Infusium23 and Brut banners. Helen of Troy also sells nutritional products and appliances that include home, kitchen and beauty/grooming tools.
Comments: Even with some leading shampoo and deodorant brands, total beauty segment sales at Helen of Troy fell 2.3% to $356.8 million. Beauty core business net sales decreased primarily due to rationalization of lower margin and commoditized business, a soft brick and mortar retail environment, retail inventory rationalization, competitive factors in the personal care category and an overall decline in point of sale activity for the broader retail beauty appliances category.
Chief executive officer Julien R. Mininberg said the company made considerable progress during the year and will strategically invest an incremental $28 million, primarily behind oleadership brands that make up the majority of sales and an even higher proportion of operating profit. Helen of Troy is also paying more attention to e-commerce, which grew more than 30% in the recently concluded fiscal year, and digital marketing which also made considerable progress during the year.
In the new year, the company expects consolidated net sales revenue in the range of $1.56 to $1.60 billion.
The company added two new members to the board of directors so far this year. Krista Berry has direct-to-consumer experience in digital, stores, brand, product merchandising, digital marketing and customer data analytics; most recently, she was chief digital officer for Kohl’s. Also new is Thurman K. Case, named a member of the Audit Committee. He is chief financial officer and vice president of Cirrus Logic, leading the company’s international finance, investor relations, purchasing, and worldwide real estate/facilities teams.