Sales: $1.8 billion
Key Personnel: Marc Puig Guasch, chairman, chief executive officer and president of Puig Prestige Division at Puig Beauty & Fashion Group, S.L; Manuel Puig Rocha, vice chairman; José Manuel Albesa, chief brand officer; Javier Bach, chief operating officer; Eulalia Alfonso, chief human resources officer; Joan Albiol, chief financial officer.
Major Products: Fine fragrances, beauty products and toiletries. Brands include Prada, Paco Rabanne, Jean-Paul Gaultier, Nina Ricci, Payot, Penhaligon’s, L’Artisan Parfumeur, Comme des Garcons, Valentino, Carolina Herrera, Vitesse Heno de Pravia, Anouk, Azur, Quorum, Pacha, Agua Brava, Sportman, Adolfo Dominguez, Massimo Dutti, Mango, Victorio & Lucchino, Antonio Banderas, Shakira, Heno de Pravia, Lavanda Puig.
New Products: Good Girl by Carolina Herrera, Portraits by Penhaligon’s, Jean Paul Gaultier Scandal fragrances; Granado (acquisition).
Comments: The company said corporate sales rose 9% last year, but the gains came primarily in the fashion portion of the business, which accounts for about 10% of sales. In 2016, fragrance sales were hurt by results in Latin America, where Puig gets 44% of its revenue.
Puig is a top 10 player in the global fragrance market. The company recently made two acquisitions to expand its reach.
Fifteen months ago, Puig bought Eric Buterbaugh (EB) Florals. EB Florals was founded by Eric Buterbaugh, world-renowned floral designer, and Fabrice Croisé, in 2015. Together, in collaboration with the world’s leading perfumers, they have created an exclusive line of floral fragrances: a collection of eight unisex scents and six candles conceived as a homage to Buterbaugh’s floral artistry. To date, the line has been available only at the brand’s flagship boutique in West Hollywood and online.
More recently, Puig’s purchased a minority stake in Granado, a Brazilian pharmacy. A purchase price was not disclosed. The move supports Granado’s internationalization and gives Puig further access to one of the biggest personal care markets in the world. Granado also owns Phebo, a well-known Brazilian soap brand, which the company acquired in 2004.
For the first quarter of 2017, sales jumped 13%, thanks to gains from Paco Rabanne, Carolina Herrera, Prada and Penhaligon’s. In Q1, Puig opened subsidiaries in Colombia and Australia.
In June, the company unveiled Scandal, created by Daphne Bugey with Fabrice Pellegrin and Christophe Raynaud. The launch marks a new pillar fragrance for Jean Paul Gaultier. Key notes are blood orange, honey, patchouli and gardenia. The fragrance bottle is made from transparent glass and the stopper is a gold pair of female legs. The bottle is housed in a pink suede cylindrical box, mirroring the Classique and Le Mâle box shapes.
Looking ahead, as part of its original 2020 plan, Puig was determined to become the No. 3 prestige fragrance company in the world. But CEO Marc Puig Guasch told WWD that the company is unlikely to reach that goal.