Sales: $2.6 billion for home and personal care products. Corporate sales: $3.7 billion.
Key Personnel: Matthew T. Farrell, president and chief executive officer; Britta Bomhard, executive vice president and chief marketing officer; Steven P. Gugine, executive vice president international and GNPI; Patrick de Maynadier, general counsel and secretary; Rick Dierker, chief financial officer; Carlos Linares, executive vice president, global R&D; Rick Spann, executive vice president, global operations; Louis H. Tursi Jr., executive vice president, North American sales; Judy Zagorski, executive vice president, global human resources.
Major Products: Arm & Hammer and Xtra laundry detergent; OxiClean, Scrub Free, Kaboom and Orange Glo household cleaners; Waterpik oral care; Nair depilatories; Oragel oral analgesics; Closeup and Aim toothpaste; Batiste dry shampoo.
New Products: Arm & Hammer Odor Blasters laundry detergent, Waterpik Sonic Fusion.
Comments: Corporate sale rose 8.1% last year, but sales of consumer products were up just 2.5%. The company credited some of the gain to last year’s $1 billion acquisition of Waterpik. At the time of the purchase in July, CEO Matthew Farrell noted: “the flosser products business is a fast-growing platform and capitalizes on the trends of increased gum disease, oral care awareness across all demographics and expansion of the middle-class in emerging markets.”
The company is betting big on its newest Waterpik launch—Sonic Fusion, a new device that combines flossing and brushing into one unit. During development, Sonic Fusion’s code name was M.O.A.T—for mother of all toothbrushes.
Last year, C&D grew market share in seven of 11 power brands. During the period, international sales rose to represent 17% of overall sales.
C&D credited the increase in net sales, in part, to higher sales of Arm & Hammer liquid and unit dose detergents, Batiste dry shampoo and Oxiclean stain removers. But for the same period, Xtra detergent sales fell, which the company blamed on price wars between P&G and Henkel.
For the first quarter, sales grew nearly 15% to top $1 billion. The company credited the gains, in part, to A&H liquid and unit dose laundry detergent, OxiClean stain fighters, Batiste dry shampoo, and Toppik and Viviscal hair care.
In May, Church & Dwight received an unsolicited mini-tender offer from TRC Capital for two million shares. Strangely, the offer price was $44.05 per share or more than 4% below C&D’s common stock. Obviously, the company took a pass.