Sales: $580 million (estimated).
Key Personnel: Joni Rogers-Kante, founder, CEO and chairwoman; Philippe Guerreau, president; Michael Moad, chief legal officer; Ben Kante, chief strategy officer; Steve Jarvi, chief operating officer; Jerome S. Kaiser, chief financial officer; Tom Doria, chief information officer; Gregg Beall, chief technology officer; Christopher Simonian, chief sales and development officer; Alan Rogers Kante, owner/CXO, chief experience officer; Leslie Boyd-Bradley, vice president of distributor development and sales; Kirsten Aguilar, vice president of marketing; Lara Bolton, senior vice president of sales; Karen Goodman, senior vice president of global recognition; Charles Miller, vice president of manufacturing; Jose Fermin, chief research and development officer; Brian Manahan, vice president of lean management; Kevin Harris, vice president of international field development.
Major Products: Color cosmetics and skin care, including its flagship product, LipSense long-lasting lip color.
New Products: Glam Doll and T.E.A.M. Wicked LipSense, Diamond LipSense, BlushSense and Concealer Formulas and Shades, Sweetheart Pink and Be Mine LipSense, Prism Gloss limited-edition LipSense Gloss, Fooops Wipes, Hydrating Facial Serum Mist, LipSmooth Conditioning Polish, Brightening Multi-Vitamin Treatment, Prism of Colors Collection, Bouquet of Glosses, LipSense Coastal Collection.
Comments: Since starting her direct sales beauty company in 1999 with six shades of LipSense lip color, Joni Rogers-Kante has grown the business into an international brand that has reportedly racked up three consecutive years of more than 100% percent sales growth year-over-year. That growth prompted the firm to build a new 225-acre corporate campus in Sapulpa, OK, which is Rogers-Kante’s hometown. SeneGence is expected to break ground there this Fall.
SeneGence has also been hiring key personnel over the past year to help guide the firm. Phillipe Guerreau was hired as president, Christopher Simonian was tapped as chief sales and development officer, and most recently, Gregg Beall joined the firm as chief technology officer.
SeneGence’s independent distributors have their own branded websites—called SeneSites—which the company recently updated to offer an easy-to-use interface for customers, as well as back office and management software for independent distributors to more easily run their businesses.
Rogers-Kante was recently honored by Direct Selling News with the Bravo Leadership Award, an honor that is presented annually to one direct selling executive who embodies exceptional leadership, who articulates their vision, and provides the motivation and inspiration to rally teams behind a common mission. Rogers-Kante started the Make Sense Foundation, a nonprofit with a fundamental mission to help women and children in crisis by donating directly to deserving organizations.