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    Top Companies Report

    3. Estée Lauder

    ...

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    07.02.18
    New York, NY
    www.elcompanies.com

    Sales: $11.8 billion.

    Key Personnel: William P. Lauder, executive chairman; Fabrizio Freda, president and chief executive officer; John Demsey, executive group president; Carl Haney, executive vice president, global research and development, corporate product innovation, package development; Leonard A. Lauder, chairman emeritus; Ronald S. Lauder, chairman, Clinique Laboratories; Sara Moss, executive vice president and general counsel; Michael O’Hare, executive vice president, global human resources; Gregory F. Polcer, executive vice president, global supply chain; Cedric Prouvé, group president, international; Tracey T. Travis, executive vice president and chief financial officer; Alexandra C. Trower, executive vice president, global communications.

    Major Products: Cosmetics, skin care, hair care and fragrances. Brands include Aerin Beauty, Aramis, Aveda, Becca, Bobbi Brown, Bumble and Bumble, Clinique, Darphin, DKNY, Donna Karan, Editions de Parfums Frederic Malle, Ermenegildo Zegna, Estée Lauder, GlamGlow, Jo Malone, Kilian, Kiton, LaMer, Lab Series, Le Labo, MAC, Michael Kors, Origins, Rodin, Smashbox, Tom Ford Beauty, Tommy Hilfiger, Too Faced, Tory Burch.

    New Products: Estée Lauder—Advanced Night Repair Eye Concentrate Matrix, Pure Color lip color, Perfectionist Pro and Micro Essence skin treatment, Double Wear Nude Cushion Stick Radiant Makeup and Pure Color Envy Hi-Lustre Light Sculpting Lipstick; Aerin Beauty—Rose Balm lipstick; Aveda—Damage Remedy hair repair, Aveda Essential Oils; Becca—Be a Light and Shimmering Skin Perfector powders, Ultimate Coverage foundation, Liptuitive Glow Gloss, Ocean Jewels eye color; Bobbi Brown—Crushed lip color, Skin Long-Wear weightless foundation; Bumble and Bumble—Scalp Detox, Bb.Color Gloss; Clinique—Moisture Surge, Auto-Replenishing Hydrator, Even Better Glow light-reflecting makeup, Pep-Start Pout Perfecting Balm, High Impact Lash Elevating mascara, Beyond Perfecting super concealer; GlamGlow—Plumprageous; La Mer—Revitalizing Hydrating Serum; Darphin—Petal Infusion lip oil; Lumiére Essentielle Instant Purifying & Illuminating Mask, Vetiver Oil Mask and Aromatic Care, Predermine sculpting night cream; MAC—Patrick Starr full face kit and Opalescent powder; Too Faced—Clover color cosmetics, Natural Face and Eyes, Natural Nudes and Natural Matte. New Brands: Too Faced, Becca.

    Comments: Corporate sales rose 5% in fiscal 2017, with every product category and region reporting gains.

    Skin care sales increased 1.4% to $4.5 billion driven by Advanced Night Repair from Estée Lauder and Créme de La Mer from LaMer. Glamglow provided a sales lift too, and in Q4, ELC acquired a minority interest in Deciem, a skin care brand.

    Makeup sales grew 6.5% to $5 billion on the strength of the Estée Lauder brand and the acquisitions of Too Faced and Becca.

    Fragrance sales rose 5.2% to $1.6 billion due primarily to increased sales of Jo Malone London and Tom Ford fragrances.

    Hair care sales were up 3.1% to $539 million as ELC expands beyond salons.

    By region, sales in the Americas rose 3.3% to $4.8 billion, sales in Europe, the Middle East and Africa increased 5.2% to $4.6 billion and sales in Asia/Pacific were up 3.2% to $2.3 billion. In North America, where brick and mortar continues to take on water, ELC is boosting its presence online. In Latin America, the company continued to launch brands, expand social media integration and convinced consumers to trade up from mass. Similarly, in Europe, the Middle East and Africa, ELC expanded its social media and digital presence. In Asia/Pacific, specifically in China, ELC said it is leveraging its portfolio to take advantage of growth from makeup and fragrance categories.

    And where in the world can consumers buy Aramis, Bobbi Brown, Clinique and the rest of ELC’s brands? Department stores are slipping, but still account for 42% of sales; followed by travel retail, 14%; specialty-multi and freestanding stores, 11% each; online and “other,” 7%; perfumeries, 5% and salon/spa, 3%.

    Whether you’re talking geography, product mix or category, it’s all clicking for Estée Lauder in fiscal 2018, too. ELC’s third quarter sales jumped 18% to $3.37 billion while earnings increased 25% to $372 million.

    “Our company delivered another excellent quarter in what we expect to be an outstanding fiscal year. Many areas of our business that contributed to our strong first-half results continued to thrive in our third quarter,” said Fabrizio Freda, president and chief executive officer. “Among our multiple engines of growth, travel retail, online and Asia again were standouts, and we experienced strong momentum in other high growth channels and markets.”

    The results were impressive through nine months as well. Corporate sales rose more than 16% to almost $10.4 billion. Nearly every product category contributed to the gains: skin care sales rose 22% to $4.21 billion; makeup sales improved 14% to $4.27 billion; fragrance sales increased 11% to $1.4 billion and hair care sales rose 5% to $419 million. Only the “other” category, slipped through nine months, falling from $60 million to $55 million, according to ELC.
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