Sales: $388 million.
Key Personnel: Mauro Schnaidman, president and chief executive officer; James Christl, chief financial officer; Jaime Lopez Guirao, president, global operations; Jose Luis Peco, president, European operations.
Major Products: Skin care—Royal Jelly, Jafra Dynamics, Time Dynamics, Jafra Pro, Ultra Nourishing Gold Moisturizer, Jafra Spa, Royal Almond, Tender Moments; Jafra Color; Jafra Fragrance—Navigo, JF9, Adorisse, Jande, Eau d’Aroms, Valferra.
New Products: Royal Jelly Global Longevity balm, Beyond Brilliant color cosmetics, Rose Blossom fragrance.
Comments: Sales continue to slip at Jafra. Last year, sales declined 1.5%; but results were buoyed by a stronger euro. Mexico, the company’s biggest market, reported a 1% increase in sales. However, sales in the US, Jafra’s second biggest market, were substantially lower than 2016 results. Results were disappointing in other regions, too. Sales in Europe fell 12% and Brazilian sales dropped too.
During 2017, Jafra had an average of 572,000 consultants. The company employs about 2,000.