Sales: $339 million (estimated) for beauty products.
Key Personnel: Tricia Stitzel, president and chief executive officer.
Major Products: Beauty, fragrance and personal care sold under several brands—Avroy Shlain, Fuller, NaturCare, Nutrimetics and Nuvo.
New Products: Fuller—Vivir de Noche, Edwin Luna & La Trakalosa, Armand Dupree Black, Colorfun Fruty, Salvaggio Blue and Sofisticada fragrances; CF Color water-resistant mascara and matte lipsticks. Nutrimetics—Nutri-Rich Moisturizing Body Satin, Nutrimetics Reserved Room and Nutrimetics Ocean fragrances; Avroy Shlain—Perfect Cover foundation, Body Essence argan oil, Nucelle Nutritive facial oil.
Comments: Big changes, in product mix and personnel moves, are reshaping Tupperware, which celebrates its 70th anniversary in 2018. Last year, the company sold Beauticontrol to Youngevity International. Under terms of the deal, Youngevity will integrate Beauticontrol’s sales force into its company, marketing Beauticontrol branded products, as well as the other brands in Youngevity’s product portfolio. Youngevity will also market Beauticontrol branded products to its existing member base. Tupperware will earn a royalty based on future sales of the Beauticontrol sales force, and sales of the Beauticontrol product line by the existing Youngevity members.
At the time of the announcement, Tupperware executives maintained that, as part of Youngevity, the Beauticontrol product line will have a wider audience through its existing members and by joining Youngevity, the Beauticontrol sales force members will be able to enjoy a terrific direct selling earning opportunity. Maybe, but BeautiControl’s sales had been declining for years.
Patricia A. Stitzel is the new president and chief executive officer at Tupperware. Stitzel has served as the company’s president and chief operating officer since October 2016. Prior to this role, she served as group president, Americas, and in leadership positions of increasing responsibility in Europe and the US since joining the company in 1997.
She replaces EV (Rick) Goings who had led the company since 1992 and had served as its chairman and CEO since 1997. Goings will serve as executive chairman and focus on the successful transition and leadership of the company’s purpose-centered initiatives.