Sales: $327 million (estimated).
Key Personnel: Joe Kanfer, chairman and venturer; Marcella Kanfer Rolnick, executive chair; Mark Lerner, president and chief operating officer.
Major Products: Purell Advanced Hand Sanitizer, Purell Disinfecting and Sanitizing Surface Sprays, Smartlink Hand Hygiene Solutions, Gojo and Provon hygiene products.
New Products: Purell Body Fluid Spill Kit.
Comments: There are big changes at the top for Gojo Industries. Earlier this year, Marcella Kanfer Rolnick, a third generation member of the Lippman-Kanfer family, assumed the role of executive chair for the 72-year-old family enterprise. As executive chair, Kanfer Rolnick assumes the mantle of responsibility for the viability and vitality of Gojo into the future. Her focus will be to ensure that the conditions are in place for continued sustainable competitive advantage. As vice chair since 2007, Kanfer Rolnick co-led the enterprise with her father, Joe Kanfer, and the Gojo leadership team.
Joe Kanfer, previously chair and CEO, is transitioning to the role of chair and “venturer.” He will mentor, coach and help shape Gojo strategy in partnership with Kanfer Rolnick and other Gojo leaders who are critical to the family enterprise’s ongoing success.
A graduate of Princeton University who also earned an MBA at Stanford University, Kanfer Rolnick helped launch Purell Hand Sanitizer in the consumer market and then established the company’s initial e-business capability and digital strategy in the late 1990s. She also worked outside the family enterprise at a strategy consulting firm, multi-media publisher and boutique investment company before returning to Gojo to take on an expanded role. In addition to her role at Gojo, Kanfer Rolnick also oversees Walnut Ridge, a holding company that manages the Kanfer Family’s investments and philanthropic interests.
The third generation takes over the family business at great time, as one research firm projects global sales of sanitizers will grow 9% a year for the next several years.