Sales: $1.9 billion for fragrances, cosmetics and toiletries. Corporate sales: $2.1 billion.
Key Personnel: Marc Puig Guasch, chairman and CEO; Manuel Puig Rocha, vice-chairman; Jose Manuel Albesa, chief brand officer; Javier Bach, chief operating officer; Eulalia Alfonso, Chief human resources officer; Joan Albiol, chief financial officer.
Major Products: Fragrances, cosmetics and toiletries. Major brands include Prada, Comme Des Garcons, Nina Ricci, Carolina Herrarra, Paco Rabanne, John Paul Gaultier, Antionio Banderas, Shakira, United Colors of Benetton, Payot.
New Products: Good Girl (Carolina Herrera), Gaultier Classique Eau Fraîche and Le Mâle Eau Fraîche for men limited-edition fragrances (travel retail).
Comments: Puig reported sales of $2.1 billion in net revenues for 2017, which represents an increase of 8.1% in reported net revenues and a 8.6% rise on a like-for-like and constant currency basis. Net income rose to $247 million, for this fragrance and fashion house. Puig currently sells its products in more than 150 countries and has subsidiaries in 26. While proudly a Spanish firm, Puig is truly international. In 2017, 85% of revenues were generated from outside Spain. Emerging markets outside of North America and the European Union accounted for 44% of the company’s business.
The company has a new initiative—Puig Futures, a new platform in which it plans to work with innovative companies and pioneering entrepreneurs around the world to deliver breakthrough innovation.
Puig increased its stake in Eric Buterbaugh’s fragrance business (EB Florals) and now holds a majority share, and the company announced a long-term license agreement with Christian Louboutin brand to boost the brand’s beauty business.
While it picked up a big name in fashion in Louboutin, Puig’s license accord with Valentino ends this year, and that license is moving to L’Oréal.