• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Rise… Then Shine

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Coty Partners with LanzaTech to Reduce Its Environmental Impact

    Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods

    Redken Updates Packaging, Adds New Products

    Croda International Acquires Alban Muller

    Givaudan Active Beauty Launches Omegablue
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    45. Gojo

    21. TupperWare

    18. Amore Pacific

    International Top 30

    36. High Ridge Brands
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Croda International Acquires Alban Muller

    In Pursuit of Perfection

    Pandemic-Related Stress & Its Impact on Skin

    New Consumer Demands for Hair Care Formulas

    Personal Hygiene Awareness Lifts Men’s Grooming Sales
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Coty Partners with LanzaTech to Reduce Its Environmental Impact

    Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods

    Croda International Acquires Alban Muller

    Givaudan Active Beauty Launches Omegablue

    In Pursuit of Perfection
    Lab Equipment
    Mixing
    Packaging
    Testing

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Croda

    Centerchem Inc

    Resolute Oil

    Siltech Corporation

    LipoTrue Inc.
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Top Companies Report

    5. Shiseido

    ...

    5. Shiseido
    Related CONTENT
    • Planting Roots
    • Stepan Buys Fermentation Plant
    • Nu Skin Announces CEO Transition
    • Gucci Launches on Tmall Luxury Pavilion
    • e.l.f. Beauty Shares Q3 2021 Results
    08.03.18
    Japan
    www.shiseido.com

    Sales: $8.9 billion

    Key Personnel: Masahiko Uotani, president and chief executive officer; Jean-Philippe Charrier, president and chief executive officer, Shiseido Asia Pacific; Franck Marilly, president and chief executive officer, Shiseido EMEA; Shigekazu Sugiyama, president and chief executive officer, Shiseido Japan; Masahiko Uotani, chief executive officer, Shiseido Group; Marc Rey, president and chief executive officer, Shiseido Americas; Kentaro Fujiwara, president and chief executive officer, Shiseido China; Philippe Leané, president and chief executive officer, Shiseido Travel Retail.

    Major Products: Skin care, color cosmetics, sun care, fragrances and toiletries. Prestige—Shiseido, Clé de Peau Beauté, BareMinerals, Buxom, Nars, IPSA, Laura Mercier, Benefique; Fragrances—Dolce & Gabbana, Issey Miyake and Narciso Rodriguez; Cosmetics—Elixir, Maquillage, Haku, Prior, Anessa, Aqualabel, Integrate, D Program, Aupres, Urara, Pure & Mild, Za; Personal Care—Senka, Tsubaki, Sea Breeze; Professional—Shiseido and Joico; Technology—MatchCo. (acquired in 2017).

    New Products: Pico cosmetics, IoT*1 skin care, Giaran (acquisition), Amazon Alexa Skill.

    Comments: Sales rose in every market topping one trillion yen and operating income more than doubled. By category, prestige brands such as Shiseido, Cié de Peau Beauté and Nars, accounted for 42% of sales. Cosmetics (Elixir, Haku and Prior) were next at 30%. Fragrances, like Dolce & Gabbana and Issey Miyake, represented 11% of sales; and personal care (shampoos, body care) was 9%. Finally, professional products were 5% of sales. By business segment, Japan represented 42.9% of sales; followed by China (14.3%), Americas (14.0%), EMEA (12.8%), Asia Pacific (5.4%), travel retail (4.4%), professional (4.3%) and other (1.4%). Last October, Shiseido sold Zotos to Henkel.

    Like many other players in the International Top 30, Shiseido puts its plans for the future in writing. To speed up sales growth, the company is accelerating digitalization and developing new businesses, and generating new value through innovation.

    The new 3-year plan, Vision 2020, calls for sales topping ¥1.2 trillion (CAGR 8%), with operating income over ¥120 billion and return on investment of 14% or higher. Plans for Japan include domestic and international agendas. For Japan, it means focusing on three skin-related core brands; expanding and enhancing contact points; and attracting the young and the second baby-boomer generation. Inbound strategies include: cross-border marketing; multiple touch points; multilingual support at stores; an increase of 10% or more vs. the previous year.

    In China, the plan calls for accelerating the growth of the prestige business, expanding into tier 3 and tier 4 cities and reinforcing e-commerce. The end game is to boost sales 4% or more (like for like) year-after-year. For the cosmetics business, 2020 means reinforcing Aupres’ sustainable growth; improving profitability of Za and Pure&Mild; and expanding brand awareness for Elixir and Anessa.

    In the Americas, Vision 2020 means lifting digital sales; aggressive growth of makeup brands; strict control cost and resource allocation to deliver better profitability; and adapting the team in size, skill and agility to embrace the future. The goal should boost CAGR 2%, according to Shiseido.

    EMEA’s Vision 2020 plan is to expand fragrance growth; reinforce Shiseido brand equity in skin care; enhance the company’s presence in makeup; and optimize integrated organizations for a CAGR +9%. Plans in Asia call for expanding contact points with consumers through omni-channel acceleration, establishing a cosmetics/personal care brand portfolio, and accelerating e-commerce growth. As in EMEA, the goal is to create a CAGR of +9%.

    Finally, through 2020, Shiseido aims to become a top 4 player in the travel retail business, making the moves necessary to boost compound annual growth of 20%. To get there, Shiseido will drive multi-brand growth with the addition of IPSA, Laura Mercier and other brands; advance travel-centric, innovative marketing; and expand sales through retail excellence capabilities.

    Looking even further ahead, Shiseido’s goal is to become a top 3 player in the global prestige cosmetics market by 2030, with net sales of more than ¥2 trillion and operating income over ¥300 billion.

    These efforts come as economic conditions in Japan continued to slowly improve and consumer spending was up on improvements in employment, according to Shiseido. The domestic cosmetics market was bolstered by the underlying recovery trend as well as increased demand from the growing number of overseas visitors to Japan. In international cosmetics markets, overall growth in Europe was slow, as the growth conditions vary from country to country. The Americas experienced slow expansion, while China and other Asian markets continued to record steady growth.

    In January, 2018, Shiseido resumed its acquisitions, purchasing the Second Skin technology of Olivo Laboratories, LLC. Olivo’s patented technology creates a flexible artificial skin which delivers immediate skin rejuvenation results.

    In the first quarter, sales increased 12.8%. The prestige category achieved significant global growth, and Shiseido said it actively engaged in cross-border marketing aimed mainly at Chinese consumers throughout Asia. Sales were up in nearly every region: Japan (+17%), China (+124.8%), Asia-Pacific (+16.1%), EMEA (+11.7%) and travel retail (44.3%). The Americas posted a decline, falling 1.1% and sales in the professional segment tumbled 55.4%. For 2018, Shiseido expects sales to rise 2.8%, operating income to jump 11.9% and net income to soar 137.4%. 
    Related Searches
    • chief
    • shiseido americas
    • sustainable
    • body
    Suggested For You
    Planting Roots Planting Roots
    Stepan Buys Fermentation Plant Stepan Buys Fermentation Plant
    Nu Skin Announces CEO Transition Nu Skin Announces CEO Transition
    Gucci Launches on Tmall Luxury Pavilion Gucci Launches on Tmall Luxury Pavilion
    e.l.f. Beauty Shares Q3 2021 Results e.l.f. Beauty Shares Q3 2021 Results
    Praan Naturals Unveils Rosewood Essential Oil Praan Naturals Unveils Rosewood Essential Oil
    Help for Indies Help for Indies
    Clorox Updates Board of Directors Clorox Updates Board of Directors
    Colgate Posts Gains in 2020 Colgate Posts Gains in 2020
    Ashland Acquires Schülke & Mayr Ashland Acquires Schülke & Mayr's Personal Care Business
    Amyris Named a Top Social & Environmental Impact Company Amyris Named a Top Social & Environmental Impact Company
    L L'Oréal Names Chief Communications Officer
    New CEO for Dollar Shave Club New CEO for Dollar Shave Club
    Former Chanel CEO Joins Credo BoD Former Chanel CEO Joins Credo BoD
    Amyris Amyris' Sugarcane Is Traceable

    Related Top Companies Report

    • Household Cleaning | Personal Cleansers | Skin Care
      49. Dr. Bronner’s

      49. Dr. Bronner’s

      ...
      Happi Staff 07.01.20

    • Color Cosmetics | Fine Fragrance | Skin Care
      50. KKW Beauty

      50. KKW Beauty

      ...
      Happi Staff 07.01.20

    • AP/Deo | Hair Care | Personal Cleansers | Skin Care
      48. Herbalife

      48. Herbalife

      ...
      Happi Staff 07.01.20


    • I&I Marketplace
      47. State Industrial

      47. State Industrial

      ...
      Melissa Meisel 07.01.20

    • Color Cosmetics | Household Cleaning | Skin Care
      46. Honest Company

      46. Honest Company

      ...
      Happi Staff 07.01.20

    • Color Cosmetics | Hair Care | Skin Care
      44. Kylie Cosmetics

      44. Kylie Cosmetics

      ...
      Happi Staff 07.01.20


    • Color Cosmetics | Hair Care | Skin Care
      45. Atlantic Coast Brands

      45. Atlantic Coast Brands

      ...
      Happi Staff 07.01.20

    • AP/Deo | Hair Care | Oral Care | Personal Cleansers
      43. The Hain Celestial Group Inc.

      43. The Hain Celestial Group Inc.

      ...
      Happi Staff 07.01.20

    • I&I Marketplace
      42. Spartan Chemical Company

      42. Spartan Chemical Company

      ...
      Happi Staff 07.01.20


    • Hair Care
      41. Combe

      41. Combe

      ...
      Happi Staff 07.01.20

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      40. Prestige Consumer Healthcare

      40. Prestige Consumer Healthcare

      ...
      Happi Staff 07.01.20

    • Color Cosmetics | OTC/Medicated | Personal Cleansers | Skin Care
      39. PDC Brands

      39. PDC Brands

      ...
      Happi Staff 07.01.20


    • Color Cosmetics | Skin Care
      38. E.L.F. Beauty

      38. E.L.F. Beauty

      ...
      Happi Staff 07.01.20

    • Color Cosmetics | Hair Care | Skin Care
      37. Tupperware

      37. Tupperware

      ...
      Happi Staff 07.01.20

    • Hair Care | Skin Care
      35. Monat Global

      35. Monat Global

      ...
      Happi Staff 07.01.20

    Trending
    • When The FTC Comes Calling...
    • Croda International Acquires Alban Muller
    • Beiersdorf And Evonik Partner On Nature Conservation Project
    • Formulating Liquid Laundry Detergents
    • What You're Reading On Happi.com
    Breaking News
    • Coty Partners with LanzaTech to Reduce Its Environmental Impact
    • Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods
    • Redken Updates Packaging, Adds New Products
    • Croda International Acquires Alban Muller
    • Givaudan Active Beauty Launches Omegablue
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Maypro Launches Brain Heatlh Ingredient NeuroHD
    Gadot Biochemical Launches New Magnesium Ingredients
    Low Levels of Vitamin D and Calcium Linked to COVID-19 Severity
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies Adds Benjamin Woeste as Territory Sales Manager
    Matt Fogel Named Mule-Hide's Territory Manager – Southern Virginia
    Benjamin Moore Launches COMMAND
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Philips, Disney Join Forces to Reduce Childrens' MRI Anxiety
    Philips, Disney Partner to Improve MRI Experience for Children
    FDA OKs Asensus' Senhance for General Surgery
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Innoforce and dMed Enter Development Collaboration
    Matica Biotechnology Breaks Ground on Cell and Gene Therapy Site
    Four Female Leaders Appointed to Cell & Gene CDMO
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    P&G Makes Progress Toward Packaging Circularity in Europe
    Coty Partners with LanzaTech to Introduce Sustainable Ethanol
    Remembering Fred Segal, a Trendsetting Retail Pioneer
    Happi

    Latest Breaking News From Happi

    Coty Partners with LanzaTech to Reduce Its Environmental Impact
    Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods
    Redken Updates Packaging, Adds New Products
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Ashland announces PSA price hike in North America
    Arrow Systems and Sihl form flexible packaging partnership
    Flint Group Packaging announces global price increase
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Joa Announces Expandable Absorbent Core Wrap Solution
    Principle Business Enterprises Celebrates 60 Years
    Mann+Hummel Invests in Pamlico Air
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Spinal Elements Relaunches the Luna XD and Orbit Systems
    Coronavirus Triggers Double-Digit Revenue Dropoff at Smith+Nephew
    FDA Approves Accufix Surgical's Accu-Joint Hemi Implant
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login