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    Top Companies Report

    The International Top 30

    ...

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    08.03.18
    There aren’t any major surprises in The International Top 30, our 28th annual ranking of the biggest companies in the household and personal products industry with headquarters outside the US. Unilever remains No. 1 and L’Oréal No. 2—far ahead of the No. 3 company on our list. Yes, there are few companies have moved up and down our rankings, but no one firm jumped more than a space or two. In fact, the biggest news this year may be Chanel reporting financial numbers for the first time in its 108-year history! Quiet is good in a year that’s fraught with geopolitical gyrations all around the world from The Middle East to the Korean Peninsula to Russia to the UK. Despite some recent softening, global economic growth will remain robust at 3.1% this year, before slowing gradually over the next two years, according to The World Bank.

    “If it can be sustained, the robust economic growth that we have seen this year could help lift millions out of poverty, particularly in the fast-growing economies of South Asia,” said World Bank Group president Jim Yong Kim.

    That’s great news for our industry, which thrives whenever more consumers enter the middle class. Last year, global household and personal products industry sales rose 5% to $617 billion, according to Euromonitor International. More specifically, beauty and personal care sales rose 5% to $465 billion and home care sales also increased 5% to $152 billion.

    The Asia-Pacific region has become the biggest market for beauty, but trends are still being set in Europe and the US, too. Meanwhile, for most multinationals, emerging markets now represent 50% of sales. The World Bank expects activity in advanced economies to grow 2.2% in 2018 and 2% next year, as central banks gradually remove monetary stimulus. Growth in emerging markets and developing economies overall is projected to strengthen to 4.5% in 2018, before reaching 4.7% in 2019 as the recovery in commodity exports matures and commodity prices level off. Sure, there are speed bumps, what with rising tariffs and financial market volatility, but the next couple of years should remain strong for our industry.

    To see how The International Top 30 firms rank among US companies, log on to Happi.com and read The Top 50, our annual ranking of the biggest household and personal product companies with corporate headquarters in the US.

    The International Top 30
    1. Unilever
    The Netherlands  • $35.3 billion

    2. L’Oréal
    France  •  $29.4 billion

    3. Henkel
    Germany  •  $11.8 billion

    4. Kao
    Japan  •  $9.5 billion

    5. Shiseido
    Japan  •  $8.9 billion

    6. Reckitt Benckiser
    United Kingdom • $7.9 billion

    7. Beiersdorf
    Germany  •  $6.5 billion

    8. LVMH
    France  •  $6.2 billion

    9. AmorePacific
    South Korea  •  $5.3 billion

    10. LG
    South Korea  •  $4.3 billion

    11. Avon Products
    United Kingdom • $4.1 billion

    12. Chanel
    France  •  $3.2 billion

    12. Lion
    Japan  •  $3.2 billion

    14. GlaxoSmithKline
    United Kingdom  •  $3.1 billion

    15. Kosé
    Japan  •  $2.7 billion

    16. Natura & Co.
    Brazil  •  $2.5 billion

    17. Groupe Rocher
    France  • $2.2 billion

    18. Pola Orbis
    Japan  •  $2.0 billion

    19. Puig
    Spain •  $1.9 billion

    20. Boticário Group
    Brazil •  $1.7 billion

    20. Clarins
    France •  $1.7 billion

    22. Oriflame
    Sweden • $1.5 billion

    22. Pierre Fabre
    France • $1.5 billion

    24. L’Occitane
    France • $1.4 billion

    25. Lush
    United Kingdom • $1.2 billion

    26. Belcorp
    Peru • $1.1 billion

    27. Shanghai Jawha
    China • $966 million

    28. EuroItalia
    Italy • $940 million

    29. McBride
    United Kingdom • $908 million

    30. Sunstar
    Switzerland • $840 million
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