Sales: $2.9 billion
Sales: $2.9 billion for personal and home care products. Corporate sales: $8.8 billion.
Key Personnel: Milind Pant, chief executive officer; Michael Cazer, chief operating officer; Su Jung Bae, chief brand and marketing officer; George Calvert, chief supply chain officer; Michael Nelson, chief administrative officer; Michael Mohr, chief legal officer; Claire Groen, chief people officer; Anouchah Sanei, PhD, chief innovation and science officer; Gan Chee Eng, regional president–APAC; chairman of greater China; Candace Mathews, regional president–The Americas and Europe; Mark Beiderwieden, regional president–APAC; Nick Thole, chief financial officer; John Parker, chief sales officer; Alex Yeung, chief information officer.
Major Products: Artistry, Body Blends, Clear.now, Personal Accents and Tolsom skin care and cosmetics; Body Series personal care; Glister oral care; Legacy of Clean home care.
New Products: Artistry—Studio makeup and specialty bath and body products, Signature Select Personalized Serum, Artistry Select masks; Nutralite—Bone Health Pack, Perfect Pack, Heart Health Pack, Vitamin B Dual-Action.
Comments: This year, Amway celebrates its 60th anniversary.
Corporate sales in 2018 were $8.8 billion, a 2% increase over 2017 sales. According to Amway, 26% of sales came from beauty and personal care products and home cleaning accounted for 20% of sales. The company proudly notes that it was once again named as the world’s No. 1 direct selling business by Direct Selling News’ Global 100 list. This is the seventh year in a row Amway has earned this distinction.
Richard M. DeVos, co-founder of Amway, died last year. Best known as an aspiring, motivational leader and pioneer of the famous Amway direct selling method that offered individuals the opportunity to build businesses of their own, DeVos founded the company that would become Amway in 1949 with his high school friend and classmate, Jay Van Andel. DeVos was Amway president from the company’s founding until 1993, when he was succeeded by his son.
Amway hired Milind Pant as its chief executive officer in October. Pant joined Amway from Yum! Brands and was formerly president of Pizza Hut International. This is a new position for Amway, which has been family-run since 1959. The company will continue to be family-owned and family-led, but the overall management and leadership of the business will be assumed by Pant.
Amway also appointed Anouchah Sanei as its chief research and development officer. Sanei most recently served as vice president, global science and technology at Campbell Soup and brings with her extensive global experience in leading transformational change and innovation. She will be responsible for leading Amway’s global R&D organization, which consists of nearly 1,000 scientists, engineers and technicians throughout more than 100 countries and territories where Amway operates.
In November, the India arm of Amway entered the rapidly growing herbal skin care market, its first foray into the category. Amway is just one of the many global companies competing for market share to enter this space over the past two years.
“We are watching this space very closely and could extend other brands to the herbals space. Indian consumers are increasingly orienting themselves to herbal products and the new range will be among our growth engines in the coming year,” Amway India Chief Executive Anshu Budhraja said.
New products launched in the past year include the Artistry Studio NYC Edition line of makeup inspired by the bright lights and colors of New York City and the Artistry Studio Parisian Edition inspired by the City of Lights.