Sales: $714 million
Sales: $714 million (estimated).
Key Personnel: Frank L. Vandersloot, chief executive officer.
Major Products: Beauty, personal care and home care products sold under the Sel Bella and Clean & Gleam brands.
New Products: Home care—MelaPower Detergent, MelaSoft fabric softener, MelaBoost laundry fragrance, MelaBrite Color Booster, MelaBoost Tropical Oasis laundry fragrance booster, Sol-U-Mel 3-in-1 cleaner: fresh lavender; Personal Care—Sei Bella Summer StyleSetters, Sei Bella Mad About Matte Palette, Sei Bella Ultra Matte Lip Color, Sei Bella Flawless foundation, Sei Bella Defining Lash Mascara, Sei Bella Matte Nail Color, Sei Bella Vitamin C Exfoliator Mask, Sei Bella Tinted BB Moisturizing Crème.
Comments: In 1985, Melaleuca was the first company to bring the healing powers of essential Melaleuca Alternifolia oil to people all over the world. Since then, Melaleuca has grown into an international company that generates more than $2 billion in retail sales under the direction of CEO and founder Frank L. Vandersloot.
In March the company reported that 97.16% of everyone who ordered their products in February, ordered again in March. This broke Melaleuca’s previous customer retention rate record of 96.7% a month prior.
Melaleuca was honored by the American Red Cross of Greater Idaho in March during the organization’s annual East Idaho Real Heroes Event. Over the years, Melaleuca has donated millions of dollars and products to flood, earthquake, wildfire, hurricane and tornado victims. Most recently, Melaleuca organized a supply drive for Houston after more than 3,000 people were left homeless in Texas in the wake of Hurricane Harvey.